Google推广与亚马逊开店：2023年跨境电商预算全攻略
在当今数字化时代，Google推广已成为企业拓展全球市场的重要工具。无论是通过搜索引擎优化还是付费广告，Google推广都能帮助商家快速触达目标客户。
When it comes to digital marketing, Google promotion has become an essential tool for businesses expanding into global markets. Whether through search engine optimization or paid advertising, Google promotion can help merchants quickly reach their target customers.
对于跨境电商卖家而言，除了掌握Google推广技巧外，了解亚马逊开店成本同样至关重要。2023年亚马逊平台虽然经历了调整，但仍然是全球最受欢迎的电商平台之一。
For cross-border e-commerce sellers, in addition to mastering Google promotion techniques, understanding Amazon store setup costs is equally crucial. Although the Amazon platform underwent adjustments in 2023, it remains one of the world's most popular e-commerce platforms.
一、开店前费用 | Pre-store Setup Costs
1. 注册费 | Registration Fee
需要公司营业执照（500-1500元）。自行注册亚马逊店铺免费，最低预算500元。
2. 平台费 | Platform Fees
• 月服务费：39.9美元/月（约278元）
• 销售佣金：不同类目15%-45%不等
3. 设备费 | Equipment Costs
电脑+打印机最低3500元
二、运营费用 | Operating Costs
1. 采购费 | Procurement Costs
示例：10个托特包@27元=270元
2. 物流费 | Shipping Costs
• 自发货：约60元/500g
• FBA配送：5.69美元/件（10件约396元）
• 仓储费：0.53-2.4美元/立方英尺
3. 广告费 | Advertising Costs
建议新手先熟悉平台再投放广告。结合Google推广经验，CPC广告按点击付费，可以有效提升产品曝光。
It is recommended for beginners to familiarize themselves with the platform before running ads. Combined with Google promotion experience, CPC advertising charges per click and can effectively increase product exposure.
总预算分析 | Total Budget Analysis
最低启动资金：5250元（注册500+平台578+设备3500+采购270+物流396）
Minimum startup capital: 5250 yuan (Registration 500 + Platform 578 + Equipment 3500 + Procurement 270 + Shipping 396)
专业建议：实际成本因产品类目、物流方式和广告策略而异，建议准备1.5-2倍预算作为缓冲资金。同时，将Google推广经验应用于亚马逊广告投放，可以更有效地控制营销成本。
Professional advice: Actual costs vary depending on product category, shipping methods, and advertising strategies. It is recommended to prepare 1.5-2 times the budget as a buffer. Meanwhile, applying Google promotion experience to Amazon advertising can more effectively control marketing costs.
芒果店长作为跨境ERP系统，支持30+电商平台，提供从采集到仓储的全流程解决方案，是卖家规模化运营的好帮手，配合专业的Google推广策略，能够实现更好的营销效果。
Mango Store Manager, as a cross-border ERP system, supports 30+ e-commerce platforms and provides end-to-end solutions from product sourcing to warehousing. It is an excellent assistant for sellers' scaled operations and, when combined with professional Google promotion strategies, can achieve better marketing results.
