跨境电商周报：Adidas大规模起诉445家店铺，亚马逊物流扩张，TikTok加速电商布局

跨境电商周报：Adidas大规模起诉445家店铺，亚马逊物流扩张，TikTok加速电商布局

Cross-Border E-Commerce Weekly: Adidas Sues 445 Stores, Amazon Expands Logistics, TikTok Boosts E-Commerce

1. Adidas疯狂起诉445家平台卖家

1. Adidas Files Lawsuits Against 445 Online Sellers

美国当地时间2月1日，由SMG律所代理阿迪达斯在佛罗里达州南部地方法院发案，现已批准TRO临时冻结，诉状和冻结通知已发送至各个平台。该案涉及的平台包括亚马逊、Wish、Joom、敦煌网等，被告名单多达445个！

On February 1, Adidas, represented by SMG Law Firm, filed a lawsuit in the Southern District Court of Florida. A TRO (Temporary Restraining Order) has been approved, and notices have been sent to multiple platforms, including Amazon, Wish, Joom, and DHgate, targeting 445 stores.

2. 亚马逊宣布将在墨西哥州开设新物流中心

2. Amazon to Open New Logistics Center in Mexico

亚马逊宣布将在墨西哥州的特波佐特兰(Tepotzotlán)开设新的物流中心，缩短该国中部地区的配送时间。新的物流中心将创造更多就业机会，并提升Prime会员的配送效率。

Amazon announced plans to open a new logistics center in Tepotzotlán, Mexico, to reduce delivery times in the central region. The facility will create jobs and improve delivery efficiency for Prime members.

3. TikTok在印尼和新加坡加大电商人员招聘力度

3. TikTok Expands E-Commerce Hiring in Indonesia and Singapore

TikTok近期在印尼和新加坡启动了电商业务招聘，涵盖品类主管、物流运营、BD等职位，同时在新加坡招聘技术主管和软件工程师。

TikTok has ramped up e-commerce hiring in Indonesia and Singapore, offering roles in category management, logistics, and business development, as well as technical positions in Singapore.

4. Wildberries宣布进入法国、意大利及西班牙市场

4. Wildberries Expands to France, Italy, and Spain

俄罗斯电商巨头Wildberries宣布进军法国、意大利和西班牙市场，目前已在13个国家开展业务，并计划通过物流合作伙伴和提货点提升配送效率。

Russian e-commerce giant Wildberries has announced its expansion into France, Italy, and Spain, now operating in 13 countries and improving delivery through logistics partners and pickup points.

5. Wish更新“确认妥投政策”

5. Wish Updates "Confirmed Delivery Policy"

Wish宣布自2021年3月2日起更新“确认妥投政策”，订单价值计算方式调整为“数量×（价格+运费）”，影响多个国家的高价值订单。

Wish has updated its "Confirmed Delivery Policy" effective March 2, 2021, adjusting order value calculations to "quantity × (price + shipping)" for high-value orders in multiple countries.

6. Shopee公布泰国站点广告充值返点计划

6. Shopee Launches Ad Credit Rebate Program in Thailand

Shopee泰国站点推出广告金充值返点活动，卖家充值100美元以上可获得100%返点（上限1000美元），活动持续至3月10日。

Shopee Thailand is offering a 100% rebate on ad credit purchases over $100 (up to $1,000) until March 10, 2021.

7. 家居电商Made.com计划上市

7. Furniture E-Commerce Platform Made.com Plans IPO

伦敦家居电商平台Made.com在2020年业绩强劲后计划IPO，创始人李宁称其商业模式革新了家具行业。

London-based furniture e-commerce platform Made.com is planning an IPO after strong 2020 performance, with founder Ning Li stating it revolutionized the industry.

8. 美国实体店营业额回暖，服装品类负增长

8. U.S. Brick-and-Mortar Sales Recover, Apparel Declines

Mastercard数据显示，2021年1月美国线下百货销售额增长1.5%，但服装品类仍呈负增长，五金和家具行业增长显著。

Mastercard data shows U.S. department store sales grew 1.5% in January 2021, with hardware and furniture seeing strong growth while apparel declined.

9. 亚马逊英国站点更新FBA新规

9. Amazon UK Updates FBA Rules for Large Items

4月1日起，亚马逊英国站点允许大型家电、自行车等商品使用FBA配送，提升物流速度和消费者满意度。

Starting April 1, Amazon UK will allow large items like appliances and bicycles to use FBA, improving delivery speed and customer satisfaction.

10. 亚马逊推出新计划“Ask Amazon”

10. Amazon Launches "Ask Amazon" Q&A Forum

亚马逊推出“Ask Amazon”论坛栏目，帮助卖家解决运营问题，每位卖家限提一个问题。

Amazon has launched "Ask Amazon," a Q&A forum to help sellers with operational issues, allowing one question per seller.