Facebook转化率提升秘籍：归因配置自检清单大公开
转化率是衡量广告效果的关键指标，转化率差致营销预算就打水漂，而转化率的优化来自于确保转化归因的完整性和准确性，这需要一系列细致的步骤。
Conversion rate is a key metric for measuring ad performance. Poor conversion rates mean wasted marketing budgets, and optimization comes from ensuring the completeness and accuracy of conversion attribution, which requires a series of meticulous steps.
1. 添加Pixel/Add Pixel
Pixel是追踪最基本的数据，这个直接用插件搞定：
Pixel is the most basic data tracking tool, which can be easily set up using plugins:
- Shopify: 比如omnitrack, omega等（官方推荐那个不好，不建议用）
- WordPress：pixalyoursite等
Automatic Advanced Matching 要不要开？要开启！必须要！
Should you enable Automatic Advanced Matching? Yes! Absolutely necessary!
2. 标准事件/Standard Events
这些是Facebook预定义的事件，如购买或加入购物车，它们有助于自动追踪用户行为。
These are Facebook predefined events, such as Purchase or Add to Cart, which help automatically track user behavior.
常见标准事件包括：
Common standard events include:
- Purchase
- Add to Cart
- Initiate Checkout
- Complete Registration
3. 自定义事件/Custom Events
当标准事件不足以满足特定业务需求时，自定义事件允许卖家定义自己的转化行为。
When standard events are insufficient for specific business needs, custom events allow sellers to define their own conversion behaviors.
常见自定义事件示例：
Examples of custom events:
- Scroll Depth 50%
- 3Minutes Time on Page
- Video Watched
- Google Referral
4. 自定义转化/Custom Conversions
标准事件和自定义事件用于追踪重要动作，而自定义转化是更高级的追踪方式，允许企业根据特定业务逻辑来追踪转化。
Standard events and custom events are used to track important actions, while custom conversions are a more advanced tracking method that allows businesses to track conversions based on specific business logic.
5. CAPI配置/CAPI Configuration
很重要！！这个是用于解决几年之前IOS更新后隐私条款带来的定位和追踪不精准的问题。
Very important!! This is used to solve the inaccurate positioning and tracking problems caused by iOS privacy policy updates.
6. 归因窗口配置/Attribution Window Configuration
归因模型决定了转化如何被分配给不同的广告触点，理解这一点对于优化广告支出至关重要。
The attribution model determines how conversions are allocated to different ad touchpoints, and understanding this is crucial for optimizing ad spend.
7. 解读数据分析/Data Analysis
分析转化数据，了解哪些策略有效，哪些需要改进。
Analyze conversion data to understand which strategies are working and which need improvement.
最后再重申一次：为什么你的facebook转化率不好？看看你有没有做上面的事情，并且做到位——做了和做到位是两码事。
To reiterate: Why is your Facebook conversion rate poor? Check if you've done the above things and done them properly - doing them and doing them properly are two different things.
