四川龙马潭外贸订单激增:企业全天候生产与谷歌推广竞价策略解析
中国·泸州 - 在四川省泸州市龙马潭区,外贸企业正经历前所未有的订单热潮。1月9日,四川新康意众申新材料有限公司的预涂膜生产线全速运转,工人们正操作着精密设备完成海外订单。
China·Luzhou - In Longmatan District, Luzhou City, Sichuan Province, export enterprises are experiencing an unprecedented order boom. On January 9th, the pre-coated film production lines of Sichuan Xinkangyi Zhongshen New Materials Co., Ltd. were operating at full capacity, with workers processing overseas orders using precision equipment.
这个占地200亩、总投资20亿元的项目,目前已完成一期3条生产线的建设(2023年9月投产)。数据显示:
- 截至2023年12月31日:产量1100吨,产值1500万元
- 全面投产后预期:年产值15亿元,进出口额5亿元
- 创造就业:300个工作岗位
The 200-mu (about 33 acres) project with total investment of 2 billion RMB has completed phase one (3 production lines put into operation in September 2023). Key data:
- As of December 31, 2023: Output 1,100 tons, production value 15 million RMB
- Full operation expectations: Annual output value 1.5 billion RMB, import/export volume 500 million RMB
- Employment: 300 new jobs
【外贸企业推广秘诀】在订单激增的背后,当地企业采用了创新的谷歌推广竞价策略:
- 全天候在线推广:24小时广告投放覆盖全球时区
- 智能竞价系统:根据转化率自动调整关键词出价
- 多语言着陆页:针对不同市场定制化页面
[Export Promotion Strategies] Behind the order surge, local enterprises employ innovative Google Ads bidding strategies:
- 24/7 online promotion: Round-the-clock ad coverage for global time zones
- Smart bidding system: Automatic keyword bid adjustment based on conversion rates
- Multilingual landing pages: Customized pages for different markets
龙马潭区商务局负责人表示:"我们正通过数字化营销+智能制造双轮驱动,帮助企业获取更多国际订单。"(摄影:杨尚威)
Officials from Longmatan District Commerce Bureau stated: "We're helping enterprises secure more international orders through digital marketing + smart manufacturing dual drivers." (Photos by Yang Shangwei)
