淮安谷歌竞价推广全攻略：海外网红营销+SEO优化双引擎驱动
2022年5月25日，SocialBook CEO Heidi受邀参加Google品牌出海训练营，与众多出海企业分享广告与网红营销的实战经验。本次活动聚焦"出海广告投放优化与网红营销"，四位行业专家带来了精彩分享。
On May 25, 2022, SocialBook CEO Heidi was invited to attend the Google Brand Going Global Training Camp, sharing practical experiences in advertising and influencer marketing with many overseas enterprises. The event focused on "Overseas Advertising Optimization and Influencer Marketing", featuring insights from four industry experts.
谷歌品牌出海训练营核心价值 | Core Value of Google Training Camp
谷歌大中华区新客户业务部南区负责人Eddy Chang介绍：2021年该项目已在深圳和杭州完成14期课程，服务超1000人次；2022年计划覆盖15个城市，开展90期课程，旨在为外贸企业提供品牌出海支持。
Eddy Chang from Google Greater China New Customer Business Department introduced: In 2021, the program completed 14 sessions in Shenzhen and Hangzhou, serving over 1,000 participants; In 2022, it plans to cover 15 cities with 90 sessions, aiming to support foreign trade enterprises in going global.
海外营销三大黄金法则 | Three Golden Rules for Overseas Marketing
SocialBook CEO Heidi Yu的实战分享：
- 海外网红营销现状深度解析
- 民族品牌成功出海案例研究
- 红人营销工具高效使用技巧
Practical Sharing from SocialBook CEO Heidi Yu:
- In-depth analysis of overseas influencer marketing trends
- Case studies of successful national brand globalization
- Pro tips for utilizing influencer marketing tools
关键数据 YouTube、Instagram和TikTok是出海企业必须关注的三大平台。SocialBook拥有800万+红人资源库，已服务阿里巴巴、华为、小米等知名企业。
Key Data YouTube, Instagram and TikTok are three must-focus platforms for overseas enterprises. SocialBook maintains a database of 8M+ influencers and has served renowned companies like Alibaba, Huawei, Xiaomi, etc.
视频营销增长黑客策略 | Video Marketing Growth Hacks
谷歌客户经理Amanda王华指出：YouTube作为全球第二大搜索引擎，视频广告能提升品牌记忆度达3倍。与YouTube红人合作可使DTC品牌获客成本降低40%。
Google Account Manager Amanda Wang noted: As the world's second largest search engine, YouTube video ads can triple brand recall. Collaborating with YouTube influencers can reduce DTC brands' CAC by 40%.
智能广告优化体系 | Smart Advertising Optimization System
谷歌客户经理Elik朱兆光强调：转化追踪工具能提升广告ROI达65%。智能出价策略可根据不同营销目标自动优化，使CTR提升2-3倍。
Google Account Manager Elik Zhu emphasized: Conversion tracking tools can improve ad ROI by 65%. Smart bidding strategies automatically optimize for different goals, increasing CTR by 2-3x.
专业SEO建议： 淮安企业出海应构建搜索广告+购物广告+展示广告+视频广告的营销矩阵。SocialBook提供从网红筛选到内容创作的一站式海外营销解决方案。
Professional SEO Advice: Huai'an enterprises should build a search ads + shopping ads + display ads + video ads marketing matrix. SocialBook offers end-to-end overseas marketing solutions from influencer selection to content creation.
