Google Shopping Actions海外推广全攻略：入驻要求与佣金费率详解
Google Shopping Actions海外推广全攻略：入驻要求与佣金费率详解
Complete Guide to Google Shopping Actions: Requirements and Commission Rates
对于想要进行app海外推广的企业来说，Google Shopping Actions提供了一个极具吸引力的解决方案。 作为谷歌推出的购物功能，它能够帮助跨境卖家直接触达Google庞大的用户群体。
For businesses looking to promote apps overseas, Google Shopping Actions offers an attractive solution. As Google's shopping feature, it helps cross-border sellers directly reach Google's massive user base.
功能亮点/Key Features
- 9个十亿级流量池：包括Google.com和YouTube等平台，帮助商家获取优质流量
- 交易闭环：消费者可直接在Google完成购买，无需跳转
- 灵活物流：支持中国仓、FBA或美国本地仓发货，无强制时效要求
- 快速回款：14天滚动回款机制，缓解资金压力
- 按成交收费：仅收取佣金，无隐藏费用
- 9 Billion-Level Traffic Pools: Including Google.com and YouTube, helping merchants acquire quality traffic
- Closed-Loop Transactions: Consumers can complete purchases directly on Google without redirection
- Flexible Logistics: Supports shipping from China warehouses, FBA or US local warehouses, no mandatory delivery time requirements
- Fast Payment: 14-day rolling payment mechanism to ease cash flow pressure
- Pay-Per-Sale: Only commission charges, no hidden fees
入驻要求/Requirements
中国大陆/香港公司：
1. 营业执照
2. 美国银行账号(支持Payoneer等)
3. W-8税务文件
4. 自备物流(可中国或美国直发)
US Companies:
1. US government-issued ID
2. US bank account (Payoneer etc. accepted)
3. W-9 tax form
4. Self-arranged logistics (can ship from China or US)
申请方式/Application Process
需要使用VPN填写Google Shopping Actions入驻申请表。建议通过谷歌官方代理如雨果网申请。
Need to use VPN to fill out Google Shopping Actions application form. Recommended to apply through official partners like Hugo Network.
注意事项/Important Notes
1. Google Merchant Center账号需与入驻主体国家一致
2. 多个联系邮箱时需确认白名单邮箱
3. 官网和Shopping Actions需同价销售
1. Google Merchant Center account must match the country of registration
2. Need to confirm whitelist email when multiple contact emails exist
3. Same pricing required for official website and Shopping Actions
通过合理利用Google Shopping Actions，跨境卖家可以更高效地进行海外市场拓展，特别是对于app推广来说，这是一个值得考虑的重要渠道。
By properly utilizing Google Shopping Actions, cross-border sellers can more efficiently expand into overseas markets, especially for app promotion, this is an important channel worth considering.
