2023跨境电商卖家峰会：跨越再跨越的全球商机
商洛/Shangluo - 2023年2月22日，2023跨境电商卖家峰会在深圳圆满落幕。这场以"跨越，再跨越"为主题的行业盛会吸引了2000+跨境从业者现场参与，线上报名人数突破4000人。
February 22, 2023 - The 2023 Cross-Border E-commerce Sellers Summit concluded successfully in Shenzhen. With the theme of "Transcend and Re-transcend", this industry event attracted over 2,000 on-site participants and more than 4,000 online registrations.
行业领袖齐聚/Prominent Industry Leaders Gathered
CoGoLinks结行国际CEO薛光宇在开幕致辞中表示："中国跨境人正用智慧与韧性在全球市场大放异彩。2023年，我们将继续携手合作，共同开拓新市场。"
CoGoLinks CEO Xue Guangyu stated in the opening speech: "Chinese cross-border entrepreneurs are shining in global markets with wisdom and resilience. In 2023, we will continue to work together to explore new markets."
核心议题/Key Topics
峰会围绕多个跨境电商热点展开深入探讨：
- 精细化运营时代的企业管理策略
- 多场景多渠道品牌全球化路径
- 差异化选品与供应链升级
- 拉美等新兴市场机遇
The summit delved into key cross-border e-commerce topics:
- Enterprise management strategies in the era of refined operations
- Multi-scenario and multi-channel brand globalization paths
- Differentiated product selection and supply chain upgrades
- Opportunities in emerging markets like Latin America
专家观点/Expert Insights
利朗达集团副总裁万晓文强调："跨境电商企业需聚焦商品、人员、库存等五大核心要素，提升团队专业性和资源链接能力。"
Wan Xiaowen, Vice President of Lilangda Group, emphasized: "Cross-border e-commerce enterprises need to focus on five core elements including products, personnel, and inventory to enhance team professionalism and resource connectivity."
支付解决方案/Payment Solutions
CoGoLinks高级副总裁秦振兴指出："合规高效的支付方式对跨境企业至关重要。我们致力于提供安全稳定的一站式跨境支付解决方案。"
Qin Zhenxing, Senior Vice President of CoGoLinks, noted: "Compliant and efficient payment methods are crucial for cross-border enterprises. We are committed to providing secure and stable one-stop cross-border payment solutions."
营销策略/Marketing Strategies
Abay Tech CEO废费分享："初创企业应将营销重点从传播效率转向用户粘性，通过社交媒体和内容营销建立品牌可信度。"
Fei Fei, CEO of Abay Tech, shared: "Startups should shift marketing focus from communication efficiency to user engagement, building brand credibility through social media and content marketing."
圆桌论坛/Roundtable Discussion
六位行业大咖就"跨境电商第二曲线"展开讨论，建议企业重视数据化、本地化经营和团队建设。
Six industry experts discussed "The Second Curve of Cross-Border E-commerce", advising enterprises to emphasize digitalization, localized operations, and team building.
小微企业建议/SME Recommendations
独一特科技CEO许晋华提出："小微企业应建立稳定的供应体系，精准自我定位，打造精品团队。"
Xu Jinhua, CEO of Unique Tech, suggested: "SMEs should establish stable supply systems, accurately position themselves, and build elite teams."
新兴市场/ Emerging Markets
赤龙实业CEO李晓文详细解析拉美市场："拉美可能是跨境电商最后一片蓝海，但需注意本地化挑战。"
Li Xiaowen, CEO of Chilong Industrial, analyzed the Latin American market: "Latin America may be the last blue ocean for cross-border e-commerce, but localization challenges must be noted."
结语/Conclusion
本次峰会为跨境电商行业提供了宝贵的经验分享和交流平台，CoGoLinks将继续助力中国品牌全球化进程。
The summit provided a valuable platform for experience sharing and exchange in the cross-border e-commerce industry. CoGoLinks will continue to support the globalization of Chinese brands.
