Google推广助力湖南黑茶产业升级:科技创新打造千亿茶业
华声在线讯 - 在数字化营销时代,Google推广正成为茶企拓展国际市场的重要工具。湖南省茶业协会近日组织专家团队对湖南惟楚福瑞达公司进行调研,共同探讨如何通过Google推广等数字营销手段助力安化黑茶产业升级。
Huasheng Online News - In the era of digital marketing, Google promotion has become an important tool for tea companies to expand into international markets. The Hunan Tea Industry Association recently organized an expert team to investigate Hunan Weichu Furida Company, discussing how to use digital marketing methods including Google promotion to boost the Anhua dark tea industry upgrade.
2013年湖南省政府发布的《关于全面推进茶叶产业提质升级的意见》明确提出,到2020年全省茶业综合产值力争实现1000亿元。为实现这一目标,Google推广等国际营销渠道的开拓显得尤为重要。
The "Opinions on Comprehensively Promoting the Quality Improvement and Upgrade of the Tea Industry" issued by the Hunan Provincial Government in 2013 clearly stated that the province's comprehensive tea output value should strive to reach 100 billion yuan by 2020. To achieve this goal, developing international marketing channels like Google promotion is particularly important.
调研中重点考察的惟楚福瑞达公司,创新性地将现代生物技术与传统黑茶工艺相结合,同时积极运用Google推广等数字营销工具开拓海外市场。
The key research subject Weichu Furida Company innovatively combines modern biotechnology with traditional dark tea technology, while actively using digital marketing tools like Google promotion to explore overseas markets.
湖南省农业委员会副巡视员崔国强指出:"通过Google推广等国际营销平台,可以帮助湖南黑茶更好地走向世界,这是实现千亿目标的重要途径。"
Cui Guoqiang, deputy inspector of Hunan Provincial Agriculture Committee, pointed out: "Through international marketing platforms like Google promotion, we can help Hunan dark tea better go global, which is an important way to achieve the billion-dollar goal."
省茶业协会荣誉会长曹文成强调,在产业升级过程中,Google推广等数字化营销手段应与传统渠道形成互补,共同推动湖南茶业发展。
Cao Wencheng, honorary president of the Provincial Tea Industry Association, emphasized that in the industrial upgrading process, digital marketing methods like Google promotion should complement traditional channels to jointly promote the development of Hunan's tea industry.
据最新统计,湖南省茶叶出口创汇1.5亿美元,随着Google推广等数字营销工具的深入应用,这一数字有望实现突破性增长。
According to the latest statistics, Hunan's tea export earnings reached 150 million US dollars. With the in-depth application of digital marketing tools like Google promotion, this number is expected to achieve breakthrough growth.