2021年全球安防摄像头市场报告：亚马逊Ring稳居第一，AIoT技术赋能智能家居
国际电子商情讯 — 根据Strategy Analytics最新发布的《智能家居监控摄像头全球市场份额》研究报告显示，2021年全球安防摄像头出货量突破7200万部，市场呈现三级梯队竞争格局。
International Electronics News — According to Strategy Analytics' latest "Global Market Share of Smart Home Surveillance Cameras" research report, global security camera shipments reached 72 million units in 2021, showing a three-tier competitive landscape.
市场格局：三大梯队分层竞争
Market Structure: Three-Tier Competition
报告将市场参与者分为三个层级：
The report categorizes market players into three tiers:
第一梯队(Tier 1)：前五大品牌合计占据全球20%市场份额，包括：
Tier 1: The top five brands collectively account for 20% global market share, including:
- 亚马逊Ring（市场第一）
- Amazon Ring (Market Leader)
- Arlo
- Wyze
- 谷歌Nest
- Google Nest
- Alarm.com
这五家企业2021年总出货量超过1400万部。
These five companies shipped over 14 million units in 2021.
第二梯队(Tier 2)：以零售为主的品牌包括D-Link、Eufy、EZVIZ、小米和ADT。
Tier 2: Retail-focused brands include D-Link, Eufy, EZVIZ, Xiaomi and ADT.
第三梯队(Tier 3)：市场新进入者通过不同渠道策略进入市场。
Tier 3: New entrants adopting various market entry strategies.
市场趋势：亚太地区增长显著
Market Trends: Significant Growth in Asia-Pacific
随着消费者对监控摄像头的认知提升，以及美国安防提供商放宽疫情安装限制，2021年智能家居摄像头销量大幅增长。特别是亚太地区的低价入门级品牌抓住了市场机遇。
With increased consumer awareness and relaxed pandemic installation restrictions in the US, smart home camera sales grew significantly in 2021. Especially Asia-Pacific's low-cost entry-level brands seized market opportunities.
Strategy Analytics分析师Jack Narcotta指出："Ring的视频门铃品牌优势将持续带动其室内/外摄像头业务，但美国市场竞争品牌将面临商业模式转型挑战。"
Strategy Analytics analyst Jack Narcotta noted: "Ring's video doorbell brand strength will continue to drive its indoor/outdoor camera business, but US market competitors will face business model transformation challenges."
亚马逊云科技AIoT技术赋能
Amazon Web Services Empowers with AIoT Technology
在即将举办的2022国际AIoT生态发展大会上，亚马逊云科技专家将分享：
At the upcoming 2022 International AIoT Ecosystem Development Summit, AWS experts will share:
- 《智能物联 变革未来》- 余道敏
- "Smart IoT Transforming the Future" - Yu Daomin
- 《乘云驾物 打造智能制造新时代》- 蔡裕正
- "Cloud-powered Smart Manufacturing" - Cai Yuzheng
- 《亚马逊云科技助力智能硬件出海》- 田龙强
- "AWS Empowers Smart Hardware Globalization" - Tian Longqiang
【立即报名】与亚马逊云科技专家现场交流！
[Register Now] to interact with AWS experts!
价格趋势：中端市场成为主战场
Pricing Trends: Mid-Range Market as Main Battlefield
Strategy Analytics总监Bill Ablondi表示："50-100美元价格区间的中端产品成为主要竞争领域，能为品牌提供平衡的利润和收入。"
Strategy Analytics Director Bill Ablondi stated: "The $50-$100 mid-range segment has become the main competitive area, providing balanced profits and revenue for brands."
