外贸SOHO新手入门指南：从收款到SEO的完整攻略
外贸行业基础概念解析
1. 传统外贸：主要为OEM代工模式，近年来ODM(自主设计)和OBM(自主品牌)比例上升。
Traditional Foreign Trade: Mainly OEM manufacturing, with increasing proportions of ODM (original design) and OBM (own brand) in recent years.
2. 跨境电商：直接面向海外市场的电商模式，主流平台包括亚马逊、速卖通等。
Cross-border E-commerce: Direct e-commerce model targeting overseas markets, with major platforms including Amazon, AliExpress, etc.
3. 商业模式分类：B2B(企业对企业)、B2C(企业对消费者)、C2C(个人对消费者)、O2O(线上线下结合)。
Business Models: B2B (Business to Business), B2C (Business to Consumer), C2C (Consumer to Consumer), O2O (Online to Offline).
外贸SOHO收款解决方案
对于个人外贸从业者，推荐使用PayPal、TransferWise(现Wise)、Payoneer等国际支付工具。
Payment Solutions for SOHO
For individual foreign trade practitioners, we recommend using international payment tools like PayPal, TransferWise (now Wise), Payoneer, etc.
外贸SEO优化策略
Google SEO重点：关键词研究、高质量外链建设、移动端优化、本地化内容。
Baidu SEO重点：网站备案、中文内容优化、百度站长工具使用。
Foreign Trade SEO Optimization Strategies
Google SEO Focus: Keyword research, high-quality backlink building, mobile optimization, localized content.
Baidu SEO Focus: Website ICP filing, Chinese content optimization, use of Baidu Webmaster Tools.
外贸入门三步走
1. 前期准备：开通国际邮箱，建立专业形象
2. 产品研究：深入了解产品特性和供应链
3. 客户开发：利用外贸平台和社交网络寻找潜在客户
Three Steps to Start Foreign Trade
1. Preparation: Set up international email, establish professional image
2. Product Research: Deeply understand product features and supply chain
3. Customer Development: Use foreign trade platforms and social networks to find potential customers
实用工具推荐
客户开发工具：外贸地图大数据
SEO工具：Google Analytics, SEMrush, Ahrefs
Recommended Tools
Customer Development Tool: Foreign Trade Map Big Data
SEO Tools: Google Analytics, SEMrush, Ahrefs