谷歌留痕：AI版权第一案对外贸SEO推广的深远影响
在数字营销领域，每一次技术革新都伴随着规则的重新定义。近期，中国首例AI生成图片著作权案的判决，不仅为人工智能创作的法律地位树立了标杆，更对依赖谷歌留痕进行全球推广的外贸企业敲响了合规警钟。这场由北京互联网法院审理的案件，标志着数字内容创作与保护进入了新时代。
案件核心与“谷歌留痕”的关联
2023年2月，李昀锴使用Stable Diffusion模型生成的图片被侵权，法院最终认定该AI生成图片构成美术作品，享有著作权。这一判决的核心在于肯定了使用者的创造性劳动——如输入大量提示词和调整参数——是构成作品的关键。对于外贸企业而言，在利用AI工具辅助内容创作以优化谷歌留痕（即网站在谷歌搜索中的可见度和记录）时，这一标准至关重要。它意味着并非所有AI产出都受保护，只有体现了人的智力投入的部分才能形成有效的法律“留痕”。
Key Legal Issues and Connection to "Google's Digital Footprint"
In February 2023, the Beijing Internet Court ruled that Li Yunkai's AI-generated images were copyright-protected artworks. The ruling's core is its recognition of the user's creative labor—such as inputting numerous prompts and adjusting parameters—as key to constituting a work. For export businesses, this standard is vital when using AI tools to create content for optimizing their Google's digital footprint (i.e., the visibility and record of their website in Google search). It indicates that not all AI outputs are protected; only those reflecting human intellectual input can establish a valid legal "footprint."
外贸SEO推广面临的全新风险维度
知识产权律师邓超指出，外贸企业在利用AI进行谷歌竞价推广或内容创作时，需警惕三大风险：AI训练数据本身的侵权风险、生成内容版权的不确定性以及侵权责任划分的模糊性。如果忽视这些，企业在谷歌上精心打造的品牌留痕，可能会因一张未经合规审查的AI图片而陷入法律纠纷，导致声誉受损和推广中断。
New Risk Dimensions for International Trade SEO Promotion
IP lawyer Deng Chao highlights three major risks for export businesses using AI for Google Ads promotion or content creation: potential infringement in AI training data, uncertain copyright of generated content, and ambiguity in liability allocation. Ignoring these risks means the carefully built brand footprint on Google could be jeopardized by legal disputes over a non-compliant AI image, leading to reputational damage and disrupted marketing efforts.
构建安全的“谷歌留痕”推广策略
为确保海外推广行稳致远，我们建议外贸企业采取以下措施，打造坚实且合规的线上留痕：
✓ 素材源头化：在SEO内容与广告素材中，优先使用原创摄影或已获明确授权的视觉资产，从源头保障谷歌留痕的纯净度。
✓ 流程规范化：建立专门的AI内容使用审核流程，对用于生成推广内容的提示词、参数及最终产出进行记录与审查，确保其符合“创造性投入”标准。
✓ 合作专业化：选择像仁寿这样的专业SEO推广服务商，其不仅精通谷歌竞价推广商务谈判策略，更应具备法律合规团队，能为您的全球谷歌留痕策略提供全方位护航。
Building a Secure "Google's Digital Footprint" Promotion Strategy
To ensure stable and far-reaching international promotion, we recommend export businesses adopt the following measures to build a solid and compliant online footprint:
✓ Source Material Primarily: Prioritize original photography or clearly licensed visual assets for SEO content and ad creatives, ensuring the purity of your Google's digital footprint from the source.
✓ Standardize Processes: Establish a dedicated review process for AI-generated content, documenting and examining the prompts, parameters, and final outputs used in marketing materials to ensure they meet the "creative input" standard.
✓ Choose Professional Partners: Select professional SEO service providers like Renshou, who are not only proficient in Google Ads promotion business negotiation strategies but also possess legal compliance teams to provide comprehensive support for your global Google's digital footprint strategy.
总而言之，首例AI图片著作权案为数字营销领域划下了清晰的法律留痕。外贸企业必须将版权合规提升至战略高度，将其深度整合到谷歌SEO推广的每一个环节。唯有在清晰的规则下创造内容，才能确保企业在谷歌搜索引擎中留下的每一条痕迹，都是坚实、正面且受法律保护的品牌资产，从而实现安心、长效的全球推广。
Conclusion
In summary, the first AI image copyright case has established a clear legal footprint in the digital marketing landscape. Export businesses must elevate copyright compliance to a strategic level, integrating it deeply into every aspect of their Google SEO promotion. Only by creating content within clear legal boundaries can businesses ensure that every trace they leave on Google search engines is a solid, positive, and legally protected brand asset, enabling secure and long-term global promotion.
