最全面的谷歌推广竞价费用指南 - SEO优化视频教程分享
前言/Introduction:
谷歌(Google)推广采用按点击付费(PPC)模式，只有当用户点击广告时才会产生费用。您的月度或年度广告预算将直接影响总推广成本。
Google Ads operates on a pay-per-click (PPC) model, where you're only charged when someone clicks your ad. Your monthly or annual ad budget directly impacts total promotion costs.
1. 点击付费机制/PPC Mechanism
谷歌推广按点击收费，每次有效点击都会从您的账户余额中扣除相应费用。扣费金额取决于您设置的每次点击出价和广告质量评分。
Google Ads charges per click, with each valid click deducting from your account balance. The deduction amount depends on your bid per click and ad quality score.
2. 最低充值要求/Minimum Deposit
理论上谷歌账户最低可充值100元，但代理商通常建议首次充值更多金额以提高账户稳定性。
Theoretically the minimum deposit is 100 CNY, but agencies usually recommend higher initial deposits for account stability.
3. 年度费用预估/Annual Cost Estimation
年度推广费用完全取决于您的广告预算设置。例如设置每日预算100元，则年最高费用为36,500元(100×365)。
Annual costs depend entirely on your budget settings. For example with a daily budget of 100 CNY, the maximum annual cost would be 36,500 CNY (100×365).
4. 代理服务费用/Agency Service Fees
通过代理商开户通常需要支付：
- 1000元开户费(一次性)
- 点击费30%左右的服务费
Using agencies typically requires:
- 1000 CNY setup fee (one-time)
- ~30% service fee on click costs
本文为原创SEO内容，转载请注明出处。欢迎咨询更多谷歌推广优化技巧。
This is original SEO content. Please credit the source. Contact us for more Google Ads optimization tips.
