Google推广助力浙江绿茶产业高质量发展

Google推广助力浙江绿茶产业高质量发展

Google Ads Boosts High-Quality Development of Zhejiang Green Tea Industry

浙江绿茶产业正迎来数字化发展的新机遇。在近日举办的浙江土特产·绿茶产业高质量发展大会上，浙江省发布了十条支持政策，其中特别值得关注的是数字化改造和Google推广带来的国际营销新机遇。

Zhejiang's green tea industry is embracing new opportunities in digital development. At the recent Zhejiang Local Specialty·Green Tea Industry High-Quality Development Conference, the province announced ten supporting policies, with particular emphasis on digital transformation and the new international marketing opportunities brought by Google Ads.

数据显示，浙江绿茶产业规模庞大：
- 茶园总面积311.7万亩
- 年产量20.2万吨
- 总产值287.1亿元
- 出口量、出口额全国"双第一"

Statistics show the massive scale of Zhejiang's green tea industry:
- Total tea garden area: 3.117 million mu
- Annual output: 202,000 tons
- Total output value: 28.71 billion yuan
- Leading in both export volume and value nationwide

浙江省此次发布的十条政策中，特别强调数字化营销和国际推广：
1. 支持茶园数字化改造
2. 鼓励通过Google推广等渠道开拓国际市场
3. 建设茶叶特色小镇和精品旅游线
4. 培育"新农人"电商人才

Among the ten policies, special emphasis is placed on digital marketing and international promotion:
1. Support for digital transformation of tea gardens
2. Encouragement to explore international markets through channels like Google Ads
3. Construction of characteristic tea towns and premium tourism routes
4. Cultivation of "new farmers" with e-commerce skills

专家指出，借助Google推广等数字化营销工具，浙江绿茶可以：
- 精准触达全球茶叶采购商
- 提升品牌国际知名度
- 实现线上交易闭环
- 获取实时市场反馈

Experts point out that with digital marketing tools like Google Ads, Zhejiang green tea can:
- Precisely reach global tea buyers
- Enhance international brand awareness
- Achieve closed-loop online transactions
- Obtain real-time market feedback

随着政策落地和Google推广等数字化手段的应用，浙江绿茶产业有望实现从传统农业向数字化、国际化现代农业的转型升级，进一步巩固其在全国茶产业中的领先地位。

With policy implementation and the application of digital means like Google Ads, Zhejiang's green tea industry is expected to transform from traditional agriculture to digitalized, international modern agriculture, further consolidating its leading position in China's tea industry.