专业口岸经济：谷歌广告推广策略与创建教程
为什么谷歌会推广告软件？
Why Does Google Promote Advertising Software?
谷歌是全球知名的搜索引擎，在全球大部分国家和地区提供搜索服务，占据较大的搜索市场份额。
Google is the world's leading search engine, providing services in most countries and regions, holding a significant share of the global search market.
对于中国外贸企业而言，借助谷歌提供的广告，可以将广告产品信息推向全球大部分国家的用户，带来大量询盘和订单，是外贸企业进行海外推广的重要工具。
For Chinese foreign trade enterprises, Google Ads serves as a vital tool for international promotion, enabling businesses to reach global audiences, generate inquiries and orders by advertising product information worldwide.
如何创建谷歌广告？
How to Create Google Ads?
虽然制作首个Google AdWords广告系列看似简单，后台有相关指引，官方也有相关文档，但这其实是一个非常纠结和专业的问题，对广告的后续管理和优化会产生深远影响。
While setting up your first Google Ads campaign may seem straightforward with backend guidance and official documentation, it's actually a complex professional decision that significantly impacts future ad management and optimization.
账户结构的思路因人而异、因目标而异、因预算而异、因账户大小而异，但稍有经验的PPC管理者都会遵循一些基本原则：以目标为导向，最大限度提高ROI，便于管理，分阶段进行。
Account structures vary based on individual preferences, objectives, budgets and account sizes. However, experienced PPC managers follow core principles: goal-oriented approach, ROI maximization, manageable structure, and phased implementation.
附图详细教程教你快速上手
Step-by-Step Visual Guide for Quick Start
