印度首选SEO推广公司：谷歌竞价推广后台网址与Google Play应用发现指南
如何让你的应用在Google Play上更容易被发现
How to Make Your App More Discoverable on Google Play
今天我们将继续分享并解析Google Play团队的视频资料。第四篇Google Play应用发现大揭密。
Today we continue to share and analyze Google Play team's video materials. Part 4: Google Play App Discovery Secrets.
视频：25分钟中文视频 （下有总结）
Video: 25-minute Chinese video (summary below)
先看一下Google Play在市场上如何推广的
First let's see how Google Play promotes in the market
1. 线下广告
1. Offline advertising
2. 线上Google Play的推广
2. Online Google Play promotion
Google Play搜索
Google Play Search
搜索类型：名称或者关键字
Search types: Name or keywords
高质量的移动应用名称非常重要！（但是有些移动应用开发者将公司命名为：最好的移动应用开发。。。。囧，根本木有用）
High-quality app names are very important! (But some app developers name their companies like "Best App Developer"...which is completely useless)
移动应用的store listing有改动，为的是更好的让用户看到相关的信息。在欧美，大家喜欢放游戏的截图，而在中国和亚洲大家喜欢放广告，所以开发者要了解你们的用户喜好。
The app store listing has been modified to better show relevant information to users. In Europe and America, people prefer to put game screenshots, while in China and Asia people prefer ads, so developers need to understand their users' preferences.
决定Search algrorithm的四大因素：
Four key factors determining search algorithm:
1. 下载
1. Downloads
2. 卸载
2. Uninstalls
3. 用户留存
3. User retention
4. 用户的使用行为
4. User behavior
如何上Top Chart? 其实不重要。。。
How to get on Top Charts? Actually not that important...
最佳做法：
Best practices:
1. 用Google Play badge
1. Use Google Play badge
2. 关注通过搜索或者desktop将移动应用下载到手机
2. Focus on app downloads via search or desktop to mobile
3. 利用Youtueb (玩家都在看Youtube游戏相关视频）
3. Utilize YouTube (gamers are watching game-related videos on YouTube)
4. 利用AdMob自家广告推广你的其他移动应用
4. Use AdMob to promote your other apps
