谷歌竞价推广与SEO博客撰写的7大黄金法则
为什么需要持续更新博客内容? | Why Continuous Blog Updates Matter?
许多用户搜索词无法通过产品页完全覆盖。通过博客更新可以:
Many search queries can't be fully covered by product pages. Blog updates help:
- 覆盖多场景搜索词 | Cover multi-scenario search terms
- 解决用户多样化需求 | Solve diverse user needs
- 带来更多潜在客户 | Generate more potential leads
1. 关键词研究 | Keyword Research
使用工具(SEMRUSH/Ahrefs/Google Keyword Planner)进行深度分析:
Use tools (SEMRUSH/Ahrefs/Google Keyword Planner) for in-depth analysis:
关键词 | Keyword | 月搜索量 | Monthly Searches |
---|---|
smart home | 22,200 |
相关长尾词 | Related Long-tail | 692,500 |
2. 标题优化 | Title Optimization
元标题最佳实践:
Meta title best practices:
- 长度15-65字符 | Length 15-65 characters
- 包含核心关键词 | Include core keywords
- 使用H1标签 | Use H1 tag
3. 元描述 | Meta Description
建议不超过160字符,包含1-2个关键词
Recommended ≤160 chars, include 1-2 keywords
4. 内容结构 | Content Structure
优质内容特征:
Quality content features:
- 2000-3000单词 | 2000-3000 words
- 使用H2/H3子标题 | Use H2/H3 subheadings
- 重点内容加粗 | Bold important points
5. 图片优化 | Image Optimization
关键技巧:
Key techniques:
- 添加ALT标签 | Add ALT tags
- 压缩图片大小 | Compress image size
