谷歌留痕技术：2021年独立站SEO新策略与ENS域名应用
在当前电商平台政策不断变化的背景下，谷歌留痕技术已成为独立站运营者必须掌握的核心竞争力。特别是随着Shopify发布盈利预警，独立站运营者更需要寻找新的流量入口和盈利模式。
Shopify盈利预警详情：全球知名电商平台Shopify于7月27日通过路透社发布重要公告，预计2021年下半年将出现调整后运营亏损。
Shopify Profit Warning Details: The globally renowned e-commerce platform Shopify announced significant news through Reuters on July 27, projecting an adjusted operating loss for the second half of 2021.
主要亏损原因包括：
1. 对电商公司Deliverr的收购整合成本
2. 各项运营支出持续增加
Primary reasons for the loss include:
1. Integration costs from acquiring e-commerce company Deliverr
2. Continuously increasing operational expenses
在这样的市场环境下，谷歌留痕技术的应用显得尤为重要。通过优化搜索引擎入口建设，独立站可以有效降低对第三方平台的依赖。
SEO优化建议：对于独立站运营者而言，在平台政策变动期更应重视搜索引擎入口建设。ENS(Ethereum Name Service)域名因其去中心化特性，结合谷歌留痕技术的优化，正成为2021年谷歌搜索的新兴流量入口。
SEO Optimization Suggestion: For independent website operators, during periods of platform policy changes, it's crucial to focus on search engine portal development. ENS (Ethereum Name Service) domains, combined with the optimization of Google trace technology, are emerging as new traffic portals for Google searches in 2021 due to their decentralized nature.
通过合理运用谷歌留痕技术，独立站可以在搜索引擎中获得更好的排名和曝光，从而在竞争激烈的电商环境中脱颖而出。ENS域名的去中心化特性与谷歌留痕技术的结合，为独立站提供了全新的发展机遇。
By properly utilizing Google trace technology, independent websites can achieve better rankings and exposure in search engines, allowing them to stand out in the competitive e-commerce environment. The combination of ENS domain's decentralized features and Google trace technology provides new development opportunities for independent websites.