2023全球品牌价值榜发布：TikTok跃居前十 & 跨境电商最新动态

2023全球品牌价值榜发布：TikTok跃居前十 & 跨境电商最新动态

TikTok Ranks Top 10 in 2023 Global Brand Value List & Latest Cross-Border E-Commerce Trends

1. TikTok品牌价值飙升，跻身全球前十

TikTok's Brand Value Soars, Entering Global Top 10

BrandFinance与TradingPedia联合发布的2023全球最有价值品牌榜显示，TikTok以657亿美元估值从第18位跃升至第10位。亚马逊(2992.8亿)、苹果(2975.1亿)和谷歌(2813.8亿)分列前三。

The 2023 Global Top 500 Most Valuable Brands Report by BrandFinance and TradingPedia reveals TikTok's valuation surged to $65.7 billion, jumping from 18th to 10th place. Amazon ($299.28B), Apple ($297.51B) and Google ($281.38B) claimed the top three spots.

2. 人民币汇率年度走势

Annual RMB Exchange Rate Trend

2023年人民币对美元中间价累计贬值1.69%（1181基点），较2022年9.23%的跌幅显著收窄。12月29日报7.0827，创5月31日以来新高。

The RMB central parity rate against the USD depreciated 1.69% (1181 basis points) in 2023, significantly narrower than 2022's 9.23% drop. It hit 7.0827 on Dec 29, the highest since May 31.

3. TikTokShop美国双旦大促战绩亮眼

TikTokShop's Outstanding US Holiday Sales Performance

大促期间：#TikTokShopHolidayDeals话题曝光4.86亿次，商城点击量峰值+122%，商品转化率+115%。

During the campaign: #TikTokShopHolidayDeals garnered 486M impressions, with mall click-through rate peaking at +122% and product conversion rate reaching +115%.

4. 亚马逊加码印度物流投资

Amazon Boosts Investment in Indian Logistics

2023财年向印度物流部门注资775亿卢比（约9.3亿美元），1月400亿+6月375亿卢比。

In FY2023, Amazon injected ₹77.5 billion (≈$930M) into its Indian logistics unit - ₹40B in Jan + ₹37.5B in June.

5. SHEIN新加坡扩招高端人才

SHEIN Expands High-End Talent Recruitment in Singapore

正在招聘政府关系副总监、高级法务顾问、资金经理等职位，工作地点为新加坡总部。

Currently recruiting for Deputy Director of Government Relations, Senior Legal Counsel, Treasury Manager and other positions at its Singapore HQ.

6. Coupang推出商品捆绑销售功能

Coupang Launches Product Bundling Feature

WING系统新增CGF商品捆绑销售功能，支持设置多种优惠券和参与平台活动。

Coupang's WING system now supports CGF product bundling, allowing various coupon types and platform campaign participation.

7. Tokopedia公布印尼消费趋势

Tokopedia Reveals Indonesian Consumption Trends

2023热销类目：家居用品(交易量+2.5倍)、香水精油(交易量+2倍)和派对用品。

2023 best-sellers: Home supplies (+2.5x transactions), perfumes/essential oils (+2x) and party supplies.

8. 阿里国际站启动台州"十亿百千"计划

Alibaba.com Launches Taizhou "Billion-Ten-Hundred" Plan

目标孵化10家年出口超亿、100家超千万的台州企业，家居储物等品类商机增速超50%。

Aims to cultivate 10 companies with >¥100M and 100 with >¥10M annual exports. Storage products and other categories see >50% opportunity growth.

9. 敦煌网加强品牌知识产权保护

DHgate Strengthens Brand IP Protection

新增Starbucks、Parajumpers等品牌侵权监控，严重违规将关闭账户。

Added Starbucks, Parajumpers and other brands to IP monitoring. Serious violations will result in account closure.

10. 菲律宾开征1%卖家预扣税

Philippines Imposes 1% Withholding Tax on Sellers

新规对平台汇款额的50%征税，年收入低于50万比索(约9000美元)的卖家免税。

New rule taxes 50% of platform remittances. Sellers with annual income <₱500K(≈$9K) are exempt.