谷歌搜索留痕助力山东"新三样"出海：揭秘出口增长超50%的奥秘
海报新闻讯 - 2023年中国"新三样"（新能源汽车、锂电池、光伏产品）出口首次突破万亿元大关。在山东，这些产业正通过谷歌搜索留痕等数字化营销手段加速出海，2024年1-5月出口增幅均超50%，成为外贸增长新引擎。
科技研发+数字营销双轮驱动
山东企业将产品优势与谷歌搜索留痕技术相结合，有效提升国际曝光度。中通客车通过优化谷歌搜索排名，使其新能源客车出口至100多个国家，节能技术使能耗比同行低5%-10%。
枣庄海帝新能源借助谷歌搜索留痕策略，其锂电池产品获得大量欧洲订单。中材锂膜的"湿法双向同步拉伸"工艺通过精准的谷歌广告投放，成功吸引宁德时代、比亚迪等头部客户。
Digital Marketing + R&D Synergy
Shandong enterprises combine product advantages with Google search optimization to enhance global visibility. Zhongtong Bus improved its Google search ranking, exporting new energy buses to over 100 countries with 5-10% lower energy consumption than peers.
Haidi New Energy in Zaozhuang utilized Google search presence strategies to secure substantial European orders for lithium batteries. Sinoma Lithium's advanced technology attracted top clients through precise Google Ads targeting.
政策支持+数字出海双轨并行
山东省创新性推出"前展后仓"模式，组织企业通过谷歌搜索留痕等数字化工具开展品牌国际推广。2023年锂电池出口增长120%，2024年前5月再增58.8%。
东营润马光能通过谷歌SEO优化，将光伏产品出口至30多国，累计创汇3.5亿美元。日照蓝晶易碳的户外照明产品因谷歌搜索可见度提升，业务覆盖全球100多国。
Policy Support + Digital Expansion
Shandong Province pioneered an "exhibition + warehouse" model, helping enterprises use Google search optimization for global branding. Lithium battery exports grew 120% in 2023, with another 58.8% increase in Jan-May 2024.
Runsun Solar in Dongyang exported PV products to 30+ countries through Google SEO, generating $350 million revenue. Lanking's outdoor lighting products achieved global coverage via enhanced Google search visibility.
未来展望：深化数字营销战略
山东省计划进一步整合谷歌搜索留痕等数字营销资源，2024年安排境外展会263场，前5月已完成123场。通过优化谷歌竞价推广账户界面，提升"新三样"产品的国际搜索排名。
专家指出，谷歌搜索留痕技术与产业优势的结合，是山东外贸高质量发展的关键。随着SEM推广账户的持续优化，"新三样"出口有望保持强劲增长。
Future Outlook: Deepening Digital Strategies
Shandong will further integrate Google search optimization resources, planning 263 overseas exhibitions in 2024 (123 completed). By optimizing Google Ads interfaces, the province aims to boost international search rankings for "New Three" products.
Experts note that combining Google search presence with industrial strengths is key to Shandong's export success. With continuous SEM account optimization, "New Three" exports are expected to maintain robust growth.
