揭秘电商直播"原单"骗局：高仿包装成"大牌"的消费陷阱
在当今电商直播热潮中，"原单"商品凭借其低价诱惑吸引了大批追求品牌却预算有限的年轻消费者。然而，新京报记者调查发现，这些所谓的"原单"商品大多只是高仿品精心包装后的产物。
In the current boom of e-commerce livestreaming, "original batch" products have attracted a large number of young consumers who pursue brands but have limited budgets with their low-price appeal. However, a Beijing News investigation found that most of these so-called "original batch" products are just carefully packaged counterfeits.
一、直播间里的"原单"狂欢
1. The "Original Batch" Frenzy in Livestreams
"这款专柜售价2000+，直播间只要399！""数量有限，手慢无！"——这样的销售话术在各大直播平台屡见不鲜。主播们通常会刻意展示服装细节，却巧妙避开品牌LOGO，用"某某家"等模糊称谓代替。
"This item sells for 2000+ in stores, but only 399 in our livestream!" "Limited quantity, first come first served!" - Such sales pitches are common on major livestreaming platforms. Hosts usually deliberately show clothing details but cleverly avoid brand logos, using vague terms like "a certain brand" instead.
二、原单市场的真相
2. The Truth About the Original Batch Market
据业内人士透露，真正的原单数量极其有限。品牌方与代工厂签订严格的保密协议，面料和配件都由品牌提供，生产过程中的损耗被严格控制。所谓"大量原单"流入市场的情况几乎不可能发生。
According to industry insiders, the quantity of genuine original batch products is extremely limited. Brands sign strict confidentiality agreements with OEM factories, with fabrics and accessories all provided by the brand, and losses during production are strictly controlled. The so-called "large quantities of original batch" flowing into the market is almost impossible.
三、高仿变"原单"的包装术
3. The Packaging Trick: Turning Counterfeits into "Original Batch"
不法商家为让高仿品更像"原单"，会刻意剪掉内标、制造"瑕疵"，甚至控制每场直播的出货量营造稀缺感。同样的仿品，以"原单"名义销售价格可翻2-3倍。
Unscrupulous merchants deliberately cut internal labels and create "flaws" to make counterfeits more like "original batch", even controlling the quantity sold in each livestream to create a sense of scarcity. The same counterfeit can be sold for 2-3 times the price under the name of "original batch".
四、消费者维权困境
4. Consumer Rights Protection Dilemma
由于"原单"商品通常剪掉了吊牌和领标，消费者难以通过常规方式验真。加上商家多以"特殊商品不退不换"为由拒绝售后，消费者权益难以保障。
Since "original batch" products usually have their tags and neck labels removed, consumers find it difficult to authenticate them through conventional methods. Coupled with merchants often refusing after-sales service on the grounds of "special products cannot be returned or exchanged", consumer rights are difficult to protect.
五、法律风险警示
5. Legal Risk Warning
河南泽槿律师事务所主任付建指出，销售所谓"原单"可能涉及多项违法：
1. 违反《反不正当竞争法》
2. 构成商标侵权
3. 可能触犯销售伪劣产品罪
Fu Jian, director of Henan Zejin Law Firm, pointed out that selling so-called "original batch" may involve multiple violations:
1. Violation of the Anti-Unfair Competition Law
2. Constituting trademark infringement
3. Possibly committing the crime of selling counterfeit and shoddy products
消费提示：
1. 警惕直播间"低价捡漏"话术
2. 真正的原单数量极少，不可能大量供应
3. 保留购物凭证，发现问题及时投诉
Shopping Tips:
1. Be wary of "low-price bargain" rhetoric in livestreams
2. Genuine original batch products are extremely rare and cannot be supplied in large quantities
3. Keep shopping receipts and file complaints promptly if problems are found
