宠物科技公司有陪倒闭：智能猫砂盆先驱为何倒在618前？
作者｜杨亚飞 编辑｜董洁
By Yang Yafei | Edited by Dong Jie
【核心提示】 宠物智能科技公司有陪(Unipal)近日进入清算阶段，这家曾获资本青睐的创业公司，在618大促前突然倒下，留下诸多未解的疑问。
[Key Insight] Pet tech startup Unipal has recently entered liquidation. This once capital-favored company collapsed suddenly before the 618 shopping festival, leaving many unanswered questions.
不是所有品牌都能等来618。近日，宠物智能科技公司「Unipal有陪」（下称"有陪"）倒闭的消息在社交媒体传开。
Not all brands can wait for 618. Recently, news of the collapse of pet tech company "Unipal" has spread on social media.
目前，有陪天猫官方旗舰店已经处于不可见状态，品牌京东官方自营旗舰店所有商品也均已下架。36氪从知情人士处了解到，有陪已经进入清算阶段，且核心高管均已离职。
Currently, Unipal's Tmall flagship store has become invisible, and all products on its JD.com self-operated flagship store have been taken offline. 36Kr learned from informed sources that Unipal has entered liquidation, and its core executives have all resigned.
从资本宠儿到突然倒闭
From Capital Darling to Sudden Collapse
有陪曾颇受资本认可。根据公开报道，2019年成立迄今，它相继完成四轮融资，平均每年融一轮，半年前，有陪还刚刚完成最新一轮超亿元融资。
Unipal was once highly favored by capital. According to public reports, since its establishment in 2019, it has completed four rounds of financing, averaging one round per year. Just six months ago, Unipal had completed its latest round of financing exceeding 100 million yuan.
在宠物智能用品赛道，有陪是很难被忽略的存在。有陪的主力产品智能猫砂盆，一度做到国内销量最大。两年前的618期间，根据官方统计，有陪还曾摘得天猫宠物猫砂盆类目、京东宠物用品热卖榜双料第一。
In the pet smart product track, Unipal was hard to ignore. Its flagship product, the smart litter box, once became the best-selling in China. During the 618 shopping festival two years ago, according to official statistics, Unipal won first place in both Tmall's pet litter box category and JD.com's hot-selling pet products list.
性价比战略的成败
The Success and Failure of Cost-Performance Strategy
有陪的创业切入点选择了一条"主流"的创业路径，做国际大牌的平替。799元的"猫塔"智能猫厕所相比国际品牌5000元的价格极具竞争力。
Unipal chose a "mainstream" entrepreneurial path - creating affordable alternatives to international brands. Its 799 yuan "Cat Tower" smart litter box was highly competitive compared to international brands priced at 5000 yuan.
但这种低价策略也带来了问题。据透露，每台猫塔生产成本约为827元，意味着每卖出一台都要亏损28元。创始人钟金俊曾希望通过规模效应降低成本，但最终未能如愿。
However, this low-price strategy also caused problems. It's revealed that the production cost of each Cat Tower was about 827 yuan, meaning a loss of 28 yuan per unit sold. Founder Zhong Jinjun had hoped to reduce costs through economies of scale, but ultimately failed.
产品与资金链的双重困境
Dual Dilemmas of Products and Cash Flow
智能饮水机等后续产品出现质量问题，耗材销售未能达到预期。2021年7000万元销售额中，耗材等配套产品仅贡献1400万元左右。
Follow-up products like smart water fountains had quality issues, and consumables sales fell short of expectations. Of the 70 million yuan sales in 2021, consumables and supporting products contributed only about 14 million yuan.
根据网络上流传的物业催款函，有陪拖欠物业费用逾93万元。最新一轮融资未能解决资金链问题，最终导致公司倒闭。
According to a property demand letter circulating online, Unipal owed over 930,000 yuan in property fees. The latest round of financing failed to solve the cash flow problem, ultimately leading to the company's collapse.
宠物用品赛道的启示
Lessons from the Pet Products Track
宠物用品行业虽然前景广阔，但需求分散且专业度高。有陪的案例表明，创业者需要更谨慎地评估真实市场需求和盈利能力。
Although the pet products industry has broad prospects, demand is fragmented and requires high expertise. Unipal's case shows that entrepreneurs need to more carefully assess real market demand and profitability.
宠物产品服务品牌uah有哈创始人芦胜波表示："极致性价比的打法对于产业链有特殊要求，做好平衡很重要。"
Lu Shengbo, founder of pet product service brand uah, said: "The extreme cost-performance strategy has special requirements for the industry chain. Maintaining balance is crucial."
有陪的失败探索为宠物行业创业者提供了宝贵经验：不仅要选对方向，更要证明可持续的商业模式。
Unipal's failed exploration provides valuable lessons for pet industry entrepreneurs: not only choosing the right direction but also proving a sustainable business model.
