精准的App推广设置方法与谷歌SEO搜索引擎优化指南
精准的App推广设置方法与谷歌SEO搜索引擎优化指南
Accurate App Promotion Setup Methods and Google SEO Search Engine Optimization Guide
外贸订单获取的完整解决方案
Complete Solutions for Obtaining Foreign Trade Orders
无论是外贸初创型企业、内贸转外贸的出海新手,还是从线下传统外贸转型线上的企业,这些不同类型的外贸商家在入驻平台后都会面临相同的核心问题:如何高效获取外贸订单?
Whether it's a startup in foreign trade, a domestic trade company transitioning to foreign trade, or a traditional offline foreign trade business moving online, all types of foreign trade merchants face the same core question after joining platforms: how to efficiently obtain foreign trade orders?
线上展示的第一步:建站与产品发布
The First Step in Online Presentation: Website Building and Product Listing
在数字化外贸时代,建立网站和发布产品是向海外客户展示的第一步。许多商家在开店环节就遇到困难,研究复杂流程可能需要1-2天甚至更长时间,更不用说后续的关键词设置和流量获取了。
In the digital foreign trade era, building a website and listing products are the first steps to showcase to overseas clients. Many merchants encounter difficulties at the store setup stage, with researching complex processes potentially taking 1-2 days or longer, not to mention subsequent keyword setup and traffic acquisition.
以阿里巴巴国际站为例,自"出口通"升级后,商家可以通过全中文的简易操作界面,按照平台指引完成所有运营操作,从产品发布到优化,从获取关注到订单处理都能便捷完成。
Taking Alibaba International Station as an example, since the upgrade of "Export Pass", merchants can complete all operational processes through a simple Chinese interface, following platform guidance, from product listing to optimization, from gaining attention to order processing can all be conveniently completed.
关键词优化的智能解决方案
Intelligent Solutions for Keyword Optimization
在产品发布过程中,关键词直接影响转化率。外贸新手通常不了解海外市场需求和搜索习惯,要确定能带来转化的产品标题可能需要2-6个月的调研测试。
In the product listing process, keywords directly impact conversion rates. Foreign trade beginners often don't understand overseas market demands and search habits, and determining product titles that can drive conversions may require 2-6 months of research and testing.
阿里巴巴国际站的AI生意助手能基于行业分析,提供数据支持的效果词推荐,为商家指明清晰的关键词优化方向,显著提升成单效率。
Alibaba International Station's AI Business Assistant can provide data-supported keyword recommendations based on industry analysis, giving merchants clear direction for keyword optimization and significantly improving order conversion efficiency.
数字化获客的高效策略
Efficient Digital Customer Acquisition Strategies
传统B2B获客依赖线下展会,而数字化工具能大幅提升效率。例如工业品直播虽然不如消费品花样繁多,但通过展示工厂和设备的直播,能让客户全面了解商家实力。
Traditional B2B customer acquisition relies on offline exhibitions, while digital tools can significantly improve efficiency. For example, although industrial product livestreams aren't as varied as consumer goods, showcasing factories and equipment through livestreams allows customers to fully understand merchant capabilities.
每年的3-4月是外贸首个旺季,国际站的半托管服务会在"三月采购节"打造专属流量场景,帮助商家的产品更容易被海外买家发现,从而获得更多订单。
March-April each year is the first peak season for foreign trade. Alibaba's semi-managed service will create exclusive traffic scenarios during the "March Purchasing Festival" to help merchants' products be more easily discovered by overseas buyers, thereby obtaining more orders.
