超牛的跨境物流：谷歌独立站推广工作详解及费用分析
引言/Introduction:
谷歌推广采用点击计费模式，即只有在广告被点击时才会产生费用，且展示不点击不计费。
Google Ads operates on a pay-per-click (PPC) model, where you're only charged when someone clicks your ad, with no cost for impressions.
1. 按点击计费模式/Pay-Per-Click Model
谷歌推广按点击计费，当广告被点击一次，系统即会扣除一次费用。
Google Ads charges per click - each click deducts from your account balance.
2. 最低充值金额/Minimum Deposit
理论上100元即可充值，但代理商通常建议多充以避免频繁操作。
The minimum deposit is 100 RMB, though agents often recommend higher amounts for convenience.
3. 年度费用估算/Annual Cost Estimation
通过设置每日预算（如100元/天），年费不超过36,500元。实际客户年消费通常在数万至数十万不等。
With daily budgets (e.g. 100 RMB/day), annual costs won't exceed 36,500 RMB. Most clients spend between tens to hundreds of thousands yearly.
4. 代理渠道费用/Agency Channel Costs
选择代理商需支付：1000元开户费+30%服务费。例如首次16,600元=12,000点击费+1,000开户费+3,600服务费。
Using agencies incurs: 1,000 RMB setup fee + 30% service charge. Example first payment: 16,600 RMB = 12,000 clicks + 1,000 setup + 3,600 service.
SEO优化提示/SEO Tips:
• 跨境物流关键词优化 • 独立站推广成本分析 • Google Ads实战指南
• Cross-border logistics keywords • Site promotion cost analysis • Google Ads practical guide
