福州外贸网站Google优化与竞价推广收费指南 | 独立站新手十问十答
近两年，外贸独立站成为跨境卖家出海的新选择。 不过卖家普遍对独立站存在认知不全的问题，门槛高、推广难、转化难是最初印象。但独立站真的是这样吗？
In recent years, independent foreign trade websites have become a new choice for cross-border sellers. However, most sellers have incomplete understanding about independent sites, with initial impressions of high thresholds, difficult promotion, and conversion challenges. But is this really the case?
Ueeshop整理并解答独立站新手常见问题，希望能帮助还在观望的卖家答疑解惑。
Ueeshop has compiled and answered common questions for independent site beginners, hoping to help hesitant sellers find solutions.
1. 做亚马逊还可以做独立站吗？
平台和独立站从来都不是二选一，大部分头部卖家都是同时布局独立站和平台。
1. Can I operate both Amazon and independent sites?
Platforms and independent sites are never an either-or choice. Most top sellers deploy both simultaneously.
2. 做独立站启动资金要多少？
通常来说新人初步最少得过万（约$1,500+）。具体取决于建站方式、推广策略和团队规模。
2. How much startup capital is needed?
Beginners typically need at least ¥10,000 (approx. $1,500+), depending on site-building methods, marketing strategies and team size.
3. 独立站推广很烧钱吗？
推广方式多样：免费的社交媒体/SEO和付费广告并存。建议新手控制预算，逐步测试有效渠道。
3. Is promotion expensive?
Diverse options exist: free social media/SEO and paid ads coexist. Beginners should control budgets and gradually test effective channels.
4. 独立站发货方式？
四种模式：国内自发货/无货源/海外仓/虚拟仓。大卖适合海外仓，虚拟仓显示本地发货（实际国内发出）。
4. Shipping methods?
Four modes: domestic self-delivery/dropshipping/overseas warehouse/virtual warehouse. Large sellers suit overseas warehouses; virtual warehouses show local delivery (actually shipped domestically).
5. 需要多语言配置吗？
英文覆盖大部分用户，稳定流量后可增加小语种。Ueeshop支持16种语言智能翻译。
5. Multi-language needed?
English covers most users. Add minor languages after stable traffic. Ueeshop supports 16-language AI translation.
6. 能刷单吗？
独立站可自主添加评论营造信任感，无需平台式刷单。
6. Fake orders allowed?
Add reviews manually to build trust. No need for platform-style fake orders.
7. 必须接入本地收款吗？
PayPal是基础选项，是否添加本地支付取决于目标用户习惯（如欧洲偏好本地支付）。
7. Local payment required?
PayPal is basic. Adding local payments depends on user habits (e.g. Europeans prefer local payments).
8. 为什么投入资金却没订单？
主因在推广运营：关键词不精准/网站缺乏吸引力/信任度不足。需优化推广方案吸引目标流量。
8. Why no orders despite investment?
Mainly promotion issues: inaccurate keywords/unattractive site/low trust. Optimize promotion for target traffic.
9. 品类限制？哪些品类适合？
禁售仿牌/违禁品。推荐：易耗品/海外稀缺品/垂直细分产品。
9. Category restrictions? Suitable categories?
No counterfeits/banned items. Recommended: consumables/overseas rare items/vertical niche products.
10. 选国内还是国外建站平台？
国外平台价高沟通难，国内性价比高（如Ueeshop）。建议优先国内服务商。
10. Domestic or foreign site-builders?
Foreign platforms: expensive/communication barriers. Domestic options like Ueeshop offer better value. Prioritize local providers.
福州外贸网站Google优化/竞价推广收费咨询：根据预算定制方案，点击率(CTR)和转化率(CVR)决定实际成本，典型预算范围¥5,000-¥50,000/月（$700-$7,000/month）。
Fuzhou foreign trade site Google SEO/PPC pricing: Custom plans based on budget. Actual costs depend on CTR & CVR. Typical range: ¥5,000-¥50,000/month ($700-$7,000).
