Shopify站内SEO优化完整指南：从零开始提升外贸网站排名

Shopify站内SEO优化完整指南：从零开始提升外贸网站排名

The Complete Guide to Shopify On-Page SEO: Boost Your E-commerce Ranking from Scratch

站内SEO优化的重要性 | The Importance of On-Page SEO

站内优化是指对网站进行优化，以提高从搜索引擎获得的精准流量。可以将站内优化简单地分为三类：根据关键词创造内容、为关键词优化创建的内容、优化网站结构和内链分布。

On-page SEO refers to optimizing your website to increase targeted traffic from search engines. It can be simply divided into three categories: creating content based on keywords, optimizing created content for keywords, and improving website structure and internal linking.

Shopify基础SEO设置 | Shopify Basic SEO Settings

Shopify已经为一些基础的SEO设置做好了准备，无需安装其他软件和插件。我们以产品页面为例：

Shopify comes prepared with basic SEO settings that don't require additional software or plugins. Let's take product pages as an example:

1. 页面标题(Page Title)

这是谷歌搜索页面展示网页的最重要部分，应限制在50-70个字符之间。放入准备好的产品关键词，并最好将其放在最前面。

This is the most important part displayed on Google search results, should be limited to 50-70 characters. Include your target keyword preferably at the beginning.

2. 元描述(Meta Description)

虽然对SEO的重要性不如以前，但合理使用仍能显著提高点击率。控制在155个字符以内。

While less crucial for SEO than before, proper use can still significantly improve click-through rates. Keep it under 155 characters.

3. URL处理(URL Handle)

应尽可能短，如果只包含产品的关键词则最好。

Should be as short as possible, ideally containing just the product keyword.

产品描述优化 | Product Description Optimization

产品描述是SEO中的一个重点。根据Backlinko的研究，描述字数越多，谷歌就越能理解你的产品卖点。

Product descriptions are crucial for SEO. According to Backlinko's research, longer descriptions help Google better understand your product's selling points.

评价系统的重要性 | The Value of Review System

评价对于电商非常重要。在Shopify产品页面，评价能在谷歌搜索界面体现为Rich Snippet，使你的链接更加突出。

Reviews are extremely valuable for e-commerce. On Shopify product pages, reviews can appear as Rich Snippets in Google search results, making your listing more prominent.

推荐评价应用：

• Shopify官方评价应用(免费)
• Judge.me(付费)
• Loox(付费)

Recommended Review Apps:

• Shopify's official Product Reviews app (free)
• Judge.me (paid)
• Loox (paid)

如需了解更多Shopify SEO技巧，请访问我们的博客或关注我们的更新。

For more Shopify SEO tips, please visit our blog or follow our updates.