谷歌SEO优化与跨境电商运营：如何找到精准关键词提升排名
如何找到精准关键词 | How to Find Accurate Keywords 在优化关键词之前，我们需要了解亚马逊平台最正规的关键词规则： Before optimizing keywords, we need to understand Amazon's most formal keyword rules: 1. 关键词最好是词或短语，不要用长句 1. Keywords should preferably be words or phrases, not long sentences 2. 五行关键词尽量填满，越前面的比重越大 2. Try to fill all five keyword lines, with higher weight given to those in front 3. 采用定语+中心词的写法，不用逗号隔开 3. Use modifier + headword format without commas 4. 不要重复关键词 4. Don't repeat keywords 5. 不要添加无关单词或品牌 5. Don't add irrelevant words or brands 获得关键词的方法 | Methods to Obtain Keywords 1. 亚马逊搜索下拉框和结果页面的推荐关键词 1. Recommended keywords from Amazon search dropdown and results pages 例如：灯有lamp和light两种说法，可以用这两个词在亚马逊搜索栏搜索 Example: "lamp" and "light" can both be used to search in Amazon's search bar 2. 其他电商平台的关键词参考 2. Keyword references from other e-commerce platforms 如ebay、速卖通、敦煌等平台也会提供相关关键词推荐 Platforms like eBay, AliExpress, DHgate also provide relevant keyword suggestions 3. 国外本土电商网站的热门关键词 3. Popular keywords from local e-commerce websites abroad 可以查询各国知名电商网站，了解本土热门关键词 Check famous e-commerce websites in different countries to understand local popular keywords 4. 亚马逊PPC广告推荐的关键词 4. Keywords recommended by Amazon PPC ads 做点击付费时，亚马逊会推荐高曝光、热门的关键词 When doing PPC, Amazon will recommend high-exposure, popular keywords 跨境电商运营攻略 | Cross-Border E-commerce Operation Guide 1. 持续测试和优化关键词组合 1. Continuously test and optimize keyword combinations 2. 关注竞争对手的关键词策略 2. Monitor competitors' keyword strategies 3. 结合本地化语言习惯选择关键词 3. Select keywords based on local language habits 4. 定期更新关键词以适应市场变化 4. Regularly update keywords to adapt to market changes