谷歌SEO工具助力Shopee开店完整指南

谷歌SEO工具助力Shopee开店完整指南

Complete Guide to Shopee Store Setup with Google SEO Tools

在疫情过后，整个东南亚电商市场呈现出异常繁荣的景象，这也引起了国内以及其他跨境卖家的密切关注。今年以来，众多品牌商、工厂主、创业者以及跨境电商卖家纷纷布局东南亚市场。其中，Shopee作为东南亚地区最大的电商平台之一，也成为了众多卖家开店的首选平台。那么，在Shopee开店究竟有哪些技巧呢？整个开店的流程又是怎样的呢？下面，我们将为大家详细介绍店铺入驻的流程以及一些需要注意的事项：

After the pandemic, the entire Southeast Asian e-commerce market has shown exceptional prosperity, attracting close attention from domestic and cross-border sellers. This year, numerous brands, factory owners, entrepreneurs, and cross-border e-commerce sellers have been expanding into the Southeast Asian market. Among them, Shopee, as one of the largest e-commerce platforms in Southeast Asia, has become the preferred choice for many sellers to open stores. So, what are the techniques for setting up a store on Shopee? What is the complete process? Below, we will detail the store registration process and some important considerations:

一、开店流程 | Store Setup Process

1. 准备相关材料，包括营业执照、法人手持身份证正反面、主营外贸店铺链接和近期流水、公司办公地址等。

1. Prepare relevant materials, including business license, front and back photos of the legal representative holding their ID card, links to main foreign trade stores and recent transaction records, company office address, etc.

2. 在 Shopee 平台上提交开店申请，等待平台审核。

2. Submit the store opening application on the Shopee platform and wait for platform review.

3. 平台审核通过后，卖家需要缴纳一定的保证金和平台使用费。

3. After platform approval, sellers need to pay a certain deposit and platform usage fee.

4. 完成开店流程，开始在 Shopee 平台上销售商品。

4. Complete the store setup process and start selling products on the Shopee platform.

二、店铺选品 | Store Product Selection

1. 分析 Shopee 前台 20 个月的销售数据，计算平均值。如果销售的零件数量超过 200 件，每个卖家可以根据自己的判断标准进行调整。

1. Analyze 20 months of sales data from the Shopee front-end and calculate averages. If the number of parts sold exceeds 200 pieces, each seller can adjust according to their own judgment criteria.

2. 前往 1688 和拼多多寻找相同或类似商品的货源，主图可以参考淘宝或天猫。

2. Go to 1688 and Pinduoduo to find sources for the same or similar products, with main images referencing Taobao or Tmall.

3. 店铺设置引流产品、利润产品、爆单产品和传统产品，然后匹配套装折扣和额外购买折扣，以构建产品的流量布局。

3. Set up traffic-driving products, profit products, best-selling products, and traditional products in the store, then match with bundle discounts and additional purchase discounts to build product traffic layout.

4. 通常，可以找到三个类别。如果没有三个级别，可以寻找四个级别和五个级别，这样竞争相对较小，容易实现小类别排名。可以在几个小类别中排名，然后进行二级类别的布局。

4. Typically, three categories can be found. If there aren't three levels, look for four and five levels where competition is relatively smaller, making it easier to achieve small category rankings. Rank in several small categories first, then proceed with secondary category layout.

5. 店铺早期阶段，建议选择一些与销售、价格和风格相同的同行，以获得最大的用户数量。

5. In the early stages of the store, it's recommended to select some competitors with similar sales, prices, and styles to maximize user acquisition.

三、广告测品 | Advertising Product Testing

1. 对于一个正常的产品，卖家需要同时使用多个链接进行测试，同行的主图也将作为链接进行测试。

1. For a regular product, sellers need to test using multiple links simultaneously, with competitors' main images also being tested as links.

2. 将竞争产品的主图片作为链接，添加一些关键词到标题链接，然后制作标题的主图片链接。

2. Use competitors' main images as links, add some keywords to title links, then create main image links for titles.

3. 两个链接可以同时测量，无需打开自动匹配，选择手动模式。

3. Both links can be tested simultaneously without opening automatic matching, choose manual mode.

四、开发新品 | New Product Development

1. 店铺有了权重，有了爆款，有了稳定的流量后，一般操作流程就是看评论。

1. Once the store has weight, best-sellers, and stable traffic, the general operational process involves reading reviews.

2. 根据评论中的痛点，卖家可以去前台查看爆款下面的评论，找出买家的痛点，开发满足买家需求的产品。

2. Based on pain points in reviews, sellers can check comments under best-sellers on the front-end to identify buyer pain points and develop products that meet buyer needs.

3. 可以根据痛点的需要，对产品的颜色、材质、质量提出建议和要求。

3. Based on pain point requirements, provide suggestions and requirements for product color, material, and quality.

五、产品备货 | Product Stocking

1. 在供应链方面，早期阶段，卖家可以去批发网络寻找货源，也可以去拼多多、1688 等平台寻找货源，找到有库存的产品。

1. In terms of supply chain, during the early stages, sellers can search for sources on wholesale networks or platforms like Pinduoduo and 1688 to find products with inventory.

2. 后期，店铺的权重增加后，可以进行小批量和小范围的备货。

2. Later, when store weight increases, small-batch and limited-range stocking can be conducted.

六、广告选词 | Advertising Keyword Selection

1. 卖家首先计算出这个词在这个类别中的整体平均点击率。例如，这个数据是 1%，所以选择的词应该尽可能高于这个水平。

1. Sellers first calculate the overall average click-through rate for words in this category. For example, if this data is 1%, the selected words should be as high as possible above this level.

谷歌SEO工具的应用 | Application of Google SEO Tools

在整个Shopee开店和运营过程中，谷歌SEO工具可以帮助卖家进行关键词研究、竞争分析和流量预测。通过使用谷歌SEO工具，卖家可以更好地优化产品标题、描述和标签，提高店铺在Shopee平台上的搜索排名和曝光率。

Throughout the entire Shopee store setup and operation process, Google SEO tools can help sellers with keyword research, competitive analysis, and traffic prediction. By using Google SEO tools, sellers can better optimize product titles, descriptions, and tags to improve their store's search ranking and exposure on the Shopee platform.

希望上述内容对大家有所帮助，欢迎交流沟通。

We hope the above content is helpful to everyone. Welcome to exchange and communicate.