跨境电商宠物用品市场爆发：2021年最值得关注的4大品类

跨境电商宠物用品市场爆发：2021年最值得关注的4大品类

Cross-border E-commerce Pet Supplies Market Booms: 4 Most Promising Categories in 2021

京东国际最新报告显示，宠物生活品类已成为进口消费增长最快的品类之一。2021年第一季度，宠物生活品类在进口商品中的占比增幅仅次于医疗保健和食品饮料。

According to JD International's latest report, pet supplies have become one of the fastest-growing categories in imported consumption. In Q1 2021, pet supplies ranked third in growth rate among imported goods, only after healthcare and food & beverage.

全球宠物电商市场呈现爆发式增长：欧洲宠物电商平台Zooplus第一季度市占率达10%，美国宠物电商Chewy在2020年新增50亿美元销售额。

Global pet e-commerce market experiences explosive growth: European pet e-commerce platform Zooplus achieved 10% market share in Q1, while US pet e-commerce Chewy gained $5 billion in new sales in 2020.

四大高潜力宠物用品品类

4 High-potential Pet Supply Categories

1. 宠物玩具
疫情期间，宠物玩具成为亚马逊Best Seller。遥控玩具、拖拉玩具、咀嚼玩具等产品需求激增。

1. Pet Toys
During the pandemic, pet toys became Amazon Best Sellers. Demand for remote control toys, pull toys, chew toys and other products surged.

2. 宠物美容洗护用品
居家美容趋势带动宠物美容工具、环保猫砂、除臭剂等产品销售增长。

2. Pet Grooming Products
The home grooming trend has boosted sales of pet grooming tools, eco-friendly cat litter, deodorizers and other products.

3. 宠物智能设备
欧美市场对智能喂食器、智能猫窝等高价产品接受度高，利润空间大。

3. Smart Pet Devices
The European and American markets have high acceptance of high-priced products like smart feeders and smart pet beds, offering good profit margins.

4. 宠物户外装备
尽管疫情限制出行，但牵引绳、飞盘等基础户外装备仍保持稳定需求。

4. Pet Outdoor Gear
Despite travel restrictions, basic outdoor equipment like leashes and frisbees maintain steady demand.

跨境电商卖家机会提示：中国供应链优势+全球宠物经济爆发，为跨境卖家创造了绝佳入场时机。建议优先考虑智能宠物设备和环保类产品等高附加值品类。

Opportunity for cross-border sellers: China's supply chain advantages combined with the global pet economy boom create perfect timing for market entry. Prioritize high-value-added categories like smart pet devices and eco-friendly products.