谷歌留痕代发：外贸SOHO必备的SHEIN平台出海与Google推广双引擎策略
9月19日，"跨境SHEIN势力"招商战略大会在深圳成功举办，谷歌留痕代发专家特别关注到SHEIN正式开启"自营品牌+平台模式"双引擎战略。本次大会重点介绍了平台的多模式出海方案和全国500城产业带计划。
September 19th, the "Cross-Border SHEIN Power" Investment Promotion Conference was successfully held in Shenzhen. Google trace posting specialists noted SHEIN's official launch of its dual-engine strategy combining "self-operated brands + platform model".
一站式出海解决方案 | All-in-One Cross-Border Solution
SHEIN平台提供谷歌留痕代发友好的两种运营模式：
- 代运营模式：适合中小卖家，SHEIN提供商品运营、仓储物流、客服售后等全套服务
- 自主运营模式：适合有经验的品牌，卖家可自主管理选品、上架、营销策略等
SHEIN offers two operation models optimized for Google trace posting:
- Fully Managed Service: Ideal for SMEs, includes product operation, warehousing, logistics, and customer service
- Self-Operation Model: For experienced brands to manage product selection, listing, and marketing strategies
六大热门品类机会 | Six Hot Categories Opportunities
平台重点扶持以下适合谷歌留痕代发推广的品类：
- 男装（高速增长中）
- 童装（全球市场规模1400亿美元）
- 美妆（平台增长最快的非成衣品类）
Key categories for Google trace posting promotion:
- Men's wear (rapid growth)
- Children's wear ($140B global market)
- Beauty (fastest growing non-apparel category)
谷歌推广竞价策略 | Google Ads Bidding Strategies
结合谷歌留痕代发技术的外贸推广建议：
- 关键词研究：使用Google Keyword Planner工具
- 广告类型：购物广告+搜索广告组合
- 出价策略：目标ROAS或手动CPC
Google trace posting optimized advertising strategies:
- Keyword Research: Google Keyword Planner
- Ad Types: Shopping + Search Ads combination
- Bidding: Target ROAS or Manual CPC
入驻优势：零月租、零入驻费、无需推广营销成本，目前处于最佳谷歌留痕代发红利期。
Benefits: No monthly fee, no entry cost, no marketing expenses, currently in the best Google trace posting bonus period.
