0差评的谷歌广告推广学习：为何亚马逊新兴站点成为跨境卖家首选？
0差评的谷歌广告推广学习：为何亚马逊新兴站点成为跨境卖家首选？
Zero-Complaint Google Ads Learning: Why Are Amazon's Emerging Marketplaces Becoming Cross-Border Sellers' Top Choice?
随着全球电商市场的持续扩张，跨境卖家正在加速布局多国市场。数据显示，截至2023年6月，近半数亚马逊中国卖家已在2个及以上国际站点开展业务，其中非美国站的中国卖家数量在过去一年增长达45%。
As global e-commerce continues to expand, cross-border sellers are accelerating their multi-market deployment. Data shows that as of June 2023, nearly half of Chinese sellers on Amazon operate on two or more international marketplaces, with a 45% growth in non-US marketplace sellers over the past year.
根据雨果跨境调研，除欧美传统市场外，东南亚、拉美、中东和日韩等新兴市场成为卖家2023下半年重点拓展方向。
According to Hugo Cross-Border research, besides traditional欧美 markets, emerging markets like Southeast Asia, Latin America, Middle East, and Japan/Korea have become sellers' key expansion focuses for the second half of 2023.
亚马逊新兴站点的三大优势
Three Major Advantages of Amazon's Emerging Marketplaces
1. 巨大人口红利：亚马逊新兴市场总人口近19亿，是美国人口的5.5倍，欧洲五国总和的15倍。
1. Huge Demographic Dividend: Amazon's emerging markets have a combined population of nearly 1.9 billion, 5.5 times that of the US and 15 times that of five major European countries.
2. 电商高渗透率：中东站互联网普及率达90-96%，电商渗透率69-80%，远超全球平均水平。
2. High E-commerce Penetration: Middle East marketplaces show 90-96% internet penetration and 69-80% e-commerce adoption, far exceeding global averages.
3. 政策支持：RCEP协定下，中国与东盟等国零关税比例超65%，为跨境贸易创造有利条件。
3. Policy Support: Under RCEP, over 65% of products enjoy zero tariffs between China and ASEAN countries, creating favorable conditions for cross-border trade.
成功案例：卖家如何在新兴市场快速崛起
Success Stories: How Sellers Quickly Rise in Emerging Markets
案例1：90后夫妻通过中东站打造爆款筋膜枪，3年内年营业额突破1500万元。
Case 1: A post-90s couple created a best-selling massage gun on Middle East marketplace, achieving annual revenue exceeding 15 million RMB within 3 years.
案例2：罗马仕品牌在中东站获得超50%销量增长，澳大利亚站排名进入前20。
Case 2: Romoss brand achieved over 50% sales growth in Middle East and entered top 20 in Australia marketplace.
案例3：深圳智能家居企业入驻澳大利亚站仅15天即登顶类目第一。
Case 3: A Shenzhen smart home company became category leader within just 15 days after entering Australia marketplace.
亚马逊2024年新卖家入驻即将启动，9月20日深圳大会将公布最新政策和入驻福利。
Amazon's 2024 new seller registration is about to begin, with the September 20 Shenzhen conference announcing latest policies and exclusive benefits.
