2023亚马逊Prime会员大促后:极致售后服务和AdWords推广技巧
2023亚马逊Prime会员大促后:极致售后服务和AdWords推广技巧
Post-Amazon Prime Day 2023: Mastering After-Sales Service and Advanced AdWords Techniques
亚马逊Prime会员大促创纪录表现
Amazon Prime Day 2023 achieved record-breaking performance
10月13日,亚马逊官方宣布2023年Prime会员大促圆满结束。数据显示,在为期2天的大促期间,全球Prime会员通过各类优惠节省超10亿美元,并购买了超过1.5亿件第三方卖家商品。
On October 13th, Amazon officially announced the successful conclusion of Prime Day 2023. Data shows that during the 2-day event, global Prime members saved over $1 billion through various promotions and purchased more than 150 million items from third-party sellers.
大促后提升售后服务的三大策略
Three strategies to enhance after-sales service post-Prime Day
1. 保持专业客服心态
售后客服应保持积极乐观的心态,专业的服务态度能有效提升客户满意度,促进好评和口碑传播。
1. Maintain professional customer service attitude
After-sales staff should maintain a positive attitude, as professional service can effectively improve customer satisfaction and promote positive reviews.
2. 及时响应客户咨询
快速回复站内信和邮件,避免因响应延迟导致客户不满。建议设置自动回复并保持24小时内人工响应。
2. Prompt response to customer inquiries
Quickly reply to messages and emails to avoid customer dissatisfaction due to delayed responses. Consider setting up auto-replies while ensuring manual responses within 24 hours.
3. 精准处理差评
主动联系差评客户,针对性解决问题。通过专业售后可将部分差评转化为好评,提升店铺评分。
3. Effectively handle negative reviews
Proactively contact customers who left negative reviews to address specific issues. Professional after-sales service can convert some negative reviews into positive ones.
2023年AdWords推广高级技巧
Advanced AdWords techniques for 2023
1. 使用智能竞价策略,如目标广告支出回报率(tROAS)和目标每次转化费用(tCPA)
2. 创建响应式搜索广告(RSA),测试多种广告组合
3. 利用受众群体细分功能,精准定位潜在客户
1. Utilize smart bidding strategies like tROAS and tCPA
2. Create responsive search ads (RSA) to test multiple ad combinations
3. Leverage audience segmentation for precise targeting
获取更多产品评论的方法
Methods to obtain more product reviews
• 通过亚马逊的"请求评论"功能
• 在产品包装中插入评论引导卡
• 为优质评论客户提供专属优惠
• Use Amazon's "Request a Review" feature
• Include review guidance cards in product packaging
• Offer exclusive discounts for customers who leave quality reviews
