十年SEM推广经验：如何优化Google Play广告投放效果
谷歌为什么大力推广安卓系统？ | Why Does Google Aggressively Promote Android?
作为全球最大的移动操作系统，Android为Google提供了关键的用户数据和广告展示机会。通过推广Android，Google可以：
As the world's largest mobile OS, Android provides Google with critical user data and ad display opportunities. By promoting Android, Google can:
- 扩大移动搜索市场份额 | Expand mobile search market share
- 收集更多用户行为数据 | Collect more user behavior data
- 增强Google生态系统的粘性 | Strengthen Google ecosystem stickiness
Google应用广告优化五大策略 | 5 Strategies to Optimize Google App Campaigns
1. 明确广告目标 | Define Clear Campaign Goals
在启动广告前，必须明确是追求应用安装量还是应用内购买转化。不同目标需要采用不同的优化策略。
Before launching, clarify whether the goal is app installs or in-app conversions. Different goals require different optimization strategies.
2. 科学设置投放计划 | Smart Campaign Scheduling
避免投放设置剧烈变动，建议采用渐进式调整策略，持续监控投放效果。
Avoid drastic changes. Adopt gradual adjustment strategy and continuously monitor performance.
3. 账户与Google Play关联 | Link Google Ads to Google Play
关联账户可获得高级定位功能和深度转化数据，显著提升投放精准度。
Account linking provides advanced targeting and in-depth conversion data, significantly improving accuracy.
4. 优化应用商店素材 | Enhance Store Assets
高质量的应用截图和宣传视频可以提升30%以上的转化率。
High-quality screenshots and videos can increase conversions by over 30%.
5. 持续测试新方案 | Continuous A/B Testing
定期暂停表现一般的广告系列，测试新创意和新定位方式。
Regularly pause underperforming campaigns to test new creatives and targeting.
专业提示：SEM推广需要长期积累数据，建议至少观察2-4周再做出重大调整。
Pro Tip: SEM requires long-term data accumulation. Observe for 2-4 weeks before major adjustments.
