极品的海外SEO推广方案：谷歌推广竞价与Play商店广告新趋势
谷歌推广竞价是什么？ | What is Google Ads?
谷歌推广竞价（Google Ads）是谷歌推出的付费广告系统，广告主通过竞价方式购买关键词，当用户搜索相关词时展示广告。这种按点击付费（PPC）的模式是海外SEO推广的核心手段之一。
Google Ads is Google's pay-per-click advertising system where advertisers bid on keywords to display ads in search results. This PPC model remains a cornerstone of international SEO strategies.
谷歌搜索是否会开始卖广告？ | Will Google Search Sell More Ads?
据外媒报道，谷歌正在Google Play搜索中测试广告展示功能。当开发者购买广告位后，用户搜索相关应用时会看到推广内容。这标志着谷歌正积极拓展移动广告新形式。
Reports indicate Google is testing ad placements in Google Play search results. When developers purchase ads, users will see promoted content when searching for relevant apps - signaling Google's expansion into new mobile ad formats.
移动广告战略转型 | Mobile Advertising Strategy Shift
信智资本创始人埃里克·杰克逊指出："从桌面端向移动端的转型是长期过程。"Facebook通过应用安装广告成功打入移动领域，谷歌的Play商店广告是其2015年重要的战略调整。
Eric Jackson of Ironfire Capital noted: "The shift from desktop to mobile is a long-term transition." As Facebook succeeded with app install ads, Google's Play Store ads represent a crucial 2015 strategic adjustment.
中国市场布局 | China Market Strategy
2014年底谷歌在上海举办首场官方开发者活动Google Play Playtime。AppAnnie数据显示，Google Play 90%收入来自游戏，这对中国手游开发者意味着重大机遇，但国内用户何时能直接访问仍是未知数。
Google's 2014 Shanghai Playtime event marked its first official developer conference in mainland China. With AppAnnie reporting 90% of Play Store revenue coming from games, this presents major opportunities for Chinese developers, though direct user access remains uncertain.
SEO优化建议 | SEO Recommendations
• 关注Google Play ASO优化 | Focus on Play Store ASO
• 结合搜索广告与自然流量 | Combine paid ads with organic traffic
• 本地化应用描述与关键词 | Localize app descriptions and keywords
