外贸建站全流程指南：从零基础到SEO优化 | 谷歌竞价推广申请指南
累积获客10万人以上的海外营销专家分享： 本文将为您详细解析外贸建站全流程，并解答"在哪里申请谷歌竞价推广"等关键问题。
Over 100,000 customer acquisition expert shares: This article will provide a detailed breakdown of the foreign trade website building process and answer key questions like "Where to apply for Google Ads".
为什么谷歌会推广告？外贸建站的关键步骤解析
Why Does Google Push Ads? Key Steps in Foreign Trade Website Building
很多人想做外贸独立站却迟迟未行动，主要原因就是觉得建站太复杂。网上关于建站难度的说法众说纷纭：
Many people want to build foreign trade independent websites but hesitate to take action, mainly because they think website building is too complicated. There are various opinions online about the difficulty level:
1. 简单派观点 vs 困难派观点
1. The Simple Approach vs The Difficult Approach
简单派观点
The Simple Approach
- 只需购买域名和主机
- Just need to buy domain and hosting
- 搭建平台安装主题即可
- Set up platform and install theme
- 甚至有"2小时速成"的承诺
- Even "2-hour quick build" promises exist
困难派观点
The Difficult Approach
- 需要自己完成所有工作
- Need to do everything yourself
- 从建站到SEO优化
- From website building to SEO optimization
- 学习各种插件使用
- Learn various plugins
- 需要长期坚持
- Requires long-term persistence
外贸建站三大阶段
Three Major Stages of Foreign Trade Website Building
第一阶段：建站规划
Stage 1: Website Planning
- 预算规划
- Budget planning
- 自建或外包决策
- Self-build or outsourcing decision
- B2B或B2C模式选择
- B2B or B2C model selection
- 询盘导向或展示导向
- Inquiry-oriented or display-oriented
第二阶段：网站搭建
Stage 2: Website Construction
- 域名和主机购买
- Domain and hosting purchase
- WordPress安装配置
- WordPress installation and configuration
- 主题和模板选择
- Theme and template selection
第三阶段：优化推广
Stage 3: Optimization and Promotion
- 速度优化(CDN/缓存)
- Speed optimization (CDN/caching)
- 内容SEO优化
- Content SEO optimization
- 搜索引擎营销(SEM)
- Search engine marketing (SEM)
前两个阶段属于一次性工作，完成后只需微调；而优化推广需要持续投入，但能带来流量和收入的持续增长。
The first two stages are one-time work requiring only minor adjustments afterwards; while optimization and promotion need continuous investment but can bring sustained growth in traffic and income.
为什么谷歌会推广告？
Why does Google push ads?
因为广告是谷歌的主要收入来源，通过精准投放帮助商家获得目标客户，同时为用户提供相关产品信息。
Because advertising is Google's main revenue source, helping businesses reach target customers through precise placement while providing users with relevant product information.
在哪里申请谷歌竞价推广？
Where to apply for Google Ads?
您可以直接访问Google Ads官网进行账户注册和广告投放。我们的海外版老司机模式已累计帮助10万+客户成功开展谷歌竞价推广。
You can directly visit the Google Ads official website to register an account and place ads. Our overseas veteran mode has helped over 100,000 customers successfully launch Google Ads campaigns.