24小时在线广告留痕：谷歌竞价广告推广全流程解析

24小时在线广告留痕：谷歌竞价广告推广全流程解析

24/7 Online Advertising Tracking: Complete Guide to Google Ads Promotion

想知道如何用SEMrush找到有价值的谷歌推广关键词吗？

Want to know how to find valuable Google Ads keywords using SEMrush?

之前曾出现过这样一种情况：一位老板直接给新入职的SEO专员下达了一个任务：在一个月内将"trademark registration"这个词做到谷歌首页。你们认为这位SEO专员会怎么做？该词的竞争难度高达80%。

There was a case where a boss assigned a new SEO specialist the task of ranking "trademark registration" on Google's first page within one month. What do you think the specialist did? The keyword had a competition difficulty of 80%.

结果，这位SEO专员在当天就选择了辞职，原因很简单，对于这种高竞争难度的词，特别是与政府域名网站争夺排名，是完全没有意义的事情。

The result? The specialist resigned the same day because competing for such high-difficulty keywords, especially against government domains, was completely meaningless.

其实，我们选择关键词的标准很简单：

In fact, our criteria for keyword selection are simple:

• 在保证有搜索量的前提下，竞争难度要不大
• 有一定搜索点击潜力的关键词
• 与自己网站相关的关键词

• Reasonable competition level with guaranteed search volume
• Keywords with potential for search clicks
• Keywords relevant to your website

1. 建立初始关键字列表

1. Building Initial Keyword List

前往Semrush自然流量研究中心（Organic Research）

Go to Semrush Organic Research

输入竞争对手的域名，然后单击【搜索】，我们将获得竞争对手网站在Google前100个自然搜索结果中排名的关键字列表。

Enter competitor domains and click "Search" to get a list of keywords ranking in Google's top 100 organic results for that competitor.

以healthy cooking niche为例，我们的竞争对手网站是fitmencook.com。我们可以查看该网站从搜索引擎获得流量的关键词具体有哪些。

Take healthy cooking niche as example, with competitor site fitmencook.com. We can see which keywords drive traffic to their site.

前往关键词差距工具（Keyword Gap）

Use Keyword Gap Tool

如果您知道多个竞争对手的网站域名，您可以综合分析一下它们以查找更多适合自己的推广关键词。

If you know multiple competitor domains, analyze them together to find more suitable promotion keywords.

2. 展开您的关键字列表

2. Expand Your Keyword List

使用工具：关键字魔术工具（Keyword Magic Tool）

Using Keyword Magic Tool

输入一个种子关键词比如：air fryer recipes，然后单击"搜索"。您将获得一个扩展的关键词列表。

Enter a seed keyword like "air fryer recipes" and click "Search" to get expanded keyword suggestions.

3. 过滤竞争较少的高容量关键字

3. Filter High-Volume Low-Competition Keywords

Semrush提供了3种主要方法来帮助我们找到在搜索量和竞争难度之间平衡的方法。

Semrush offers 3 main methods to find keywords with good search volume and reasonable competition.

01 估算关键字难度——KD

01 Keyword Difficulty (KD)

高于80%：最困难的关键字。您必须投入大量的SEO和链接建立工作。

Above 80%: Most difficult keywords requiring extensive SEO and link building.

02 估算关键字难度——CPC分析

02 CPC Analysis

高于0.80：这些关键字在广告客户中具有很高的竞争力。

Above 0.80: Highly competitive keywords among advertisers.

03 使用关键字概述报告衡量难度

03 Keyword Overview Report

评估大量关键字竞争的另一种快速方法是使用Semrush关键字概述。

Another quick way to evaluate competition is using Semrush Keyword Overview.