谷歌马来西亚推出"Gemilang"数字培训项目 助力外贸企业培养数字营销人才
随着全球数字经济的快速发展，外贸企业如何通过数字营销获取更多回头客成为关键课题。近日，谷歌在马来西亚推出的"Gemilang"数字培训项目，为外贸企业提供了培养数字营销人才的新途径。
As the global digital economy rapidly develops, how foreign trade enterprises can acquire more repeat customers through digital marketing has become a key issue. Recently, Google's "Gemilang" digital training program launched in Malaysia provides a new way for foreign trade enterprises to cultivate digital marketing talents.
据TechWire Asia 7月22日报道，该项目为所有马来西亚人提供了灵活的学习路径，包括谷歌职业证书，使学习者能够发展他们的知识并获得高需求工作所需的数字技能。
According to TechWire Asia's report on July 22, the program offers flexible learning paths for all Malaysians, including Google Career Certificates, enabling learners to develop their knowledge and acquire the digital skills needed for high-demand jobs.
谷歌马来西亚董事总经理Marc Woo表示："为了确保数字经济的增长能够惠及尽可能多的马来西亚人，谷歌致力于支持一个更加公平和包容的数字生态系统。"
Marc Woo, Managing Director of Google Malaysia, stated: "To ensure the growth of the digital economy benefits as many Malaysians as possible, Google is committed to supporting a more equitable and inclusive digital ecosystem."
项目亮点：
Program Highlights:
- 涵盖6大热门领域：数据分析、IT支持、IT自动化、项目管理、用户体验设计、数字营销和电子商务
- Covers 6 hot fields: data analysis, IT support, IT automation, project management, UX design, digital marketing and e-commerce
- 由谷歌内部专家创建，注重实践学习
- Created by Google's internal experts, focusing on hands-on learning
- 提供31,000个奖学金名额
- Offers 31,000 scholarship opportunities
对于外贸企业而言，该项目特别值得关注的是数字营销和电子商务培训模块。通过培养这些领域的专业人才，企业可以：
For foreign trade enterprises, the digital marketing and e-commerce training modules are particularly noteworthy. By cultivating professionals in these fields, enterprises can:
- 优化谷歌广告投放策略，提高ROI
- Optimize Google Ads strategies to improve ROI
- 建立更有效的客户获取和留存机制
- Establish more effective customer acquisition and retention mechanisms
- 提升跨境电商运营能力
- Enhance cross-border e-commerce operation capabilities
该项目采用灵活的学习方式，学员可以根据自身情况安排学习进度，这对于在职人员提升技能尤为有利。完成课程并通过考核的学员将获得谷歌认证的职业证书，这将成为他们在数字营销领域求职或晋升的重要资质。
The program adopts a flexible learning approach, allowing students to arrange their learning progress according to their own circumstances, which is particularly beneficial for working professionals to improve their skills. Students who complete the courses and pass the assessments will receive Google-certified career certificates, which will become important qualifications for their job hunting or promotion in the field of digital marketing.
