Google推广助力中国外贸企业拓展全球市场 - 2023外贸数据分析
随着中国外贸持续增长，越来越多的企业开始重视Google推广在国际营销中的关键作用。2023年中国外贸数据显示，通过数字营销渠道获取海外客户已成为出口企业的重要战略。
January 12, 2023 - According to the latest data released by the General Administration of Customs, China's foreign trade achieved a total import and export value of 41.76 trillion yuan in 2023. Experts suggest that utilizing Google Ads can help exporters better capitalize on these growth opportunities.
海关总署副署长王令浚表示："Google推广等数字营销工具正在帮助中国企业更高效地开拓国际市场。2023年我国有望连续7年保持全球货物贸易第一大国地位。"
Vice Minister Wang Lingjun stated: "Google advertising and other digital marketing tools are helping Chinese companies expand into international markets more efficiently. China is expected to maintain its position as the world's largest goods trading nation for the seventh consecutive year."
外贸新亮点与Google推广机遇
New Trade Highlights and Google Ads Opportunities
数据显示，"新三样"产品（电动载人汽车、锂离子蓄电池和太阳能电池）合计出口1.06万亿元。这些行业的企业特别适合通过Google推广来接触全球专业买家。
Data shows the "new three" products achieved combined exports of 1.06 trillion yuan. Companies in these industries are particularly well-suited to use Google Ads to reach global professional buyers.
中国机电产品进出口商会新闻发言人高士旺表示："Google推广能够有效展示中国制造的技术优势和创新实力，是机电产品出口企业不可或缺的营销工具。"
Gao Shiwang said: "Google advertising can effectively showcase the technological advantages and innovative capabilities of Chinese manufacturing, making it an indispensable marketing tool for mechanical and electrical product exporters."
2024年外贸展望与Google推广策略
2024 Foreign Trade Outlook and Google Ads Strategies
对于2024年的外贸形势，专家建议企业应加大在Google推广方面的投入，特别是针对新能源汽车等增长型行业。
For the 2024 foreign trade outlook, experts recommend companies increase investment in Google Ads, especially for growth industries like new energy vehicles.
中国电动汽车百人会副理事长张永伟预测："2024年中国新能源汽车出口有望同比增长50%。通过专业的Google推广策略，企业可以最大化这一增长机遇。"
Zhang Yongwei predicted: "New energy vehicle exports are expected to increase by 50% year-on-year in 2024. With professional Google advertising strategies, companies can maximize this growth opportunity."
随着中间品贸易保持历史高位，Google推广也成为B2B企业连接全球供应链的重要渠道。通过精准的关键词定位和展示广告，中国企业可以更高效地匹配国际采购需求。
With intermediate goods trade remaining at historic highs, Google Ads has become an important channel for B2B companies to connect with global supply chains. Through precise keyword targeting and display ads, Chinese companies can more efficiently match international procurement needs.