Cubot携手Falabella.com布局拉美市场：中国智能手机品牌的出海新机遇
随着全球智能手机市场逐步复苏，中国手机品牌正积极寻找新的增长点。据IDC预计，2024年中国智能手机市场出货量将达到2.87亿台，同比增长3.6%，实现2021年以来首次同比增长。
As the global smartphone market gradually recovers, Chinese mobile phone brands are actively seeking new growth points. According to IDC forecasts, China's smartphone market shipments will reach 287 million units in 2024, a year-on-year increase of 3.6%, achieving the first year-on-year growth since 2021.
报告认为，休闲娱乐、智能出行等使用场景的恢复，使得消费者对于智能手机的需求增长。另外，Canalys数据显示，全球智能手机市场在2022年下滑12%，2023年的出货量依旧低迷。
The report suggests that the recovery of usage scenarios such as leisure entertainment and smart travel has increased consumer demand for smartphones. Additionally, Canalys data shows that the global smartphone market declined by 12% in 2022, with shipments remaining sluggish in 2023.
拉美市场：跨境电商最后一片蓝海
Latin American Market: The Last Blue Ocean for Cross-border E-commerce
Cubot销售总监孙总对拉美市场的潜力表示高度认同。他认为："相对于欧美市场，拉美市场可以说是跨境电商最后一片蓝海。"
Sales Director Sun of Cubot highly recognizes the potential of the Latin American market. He believes: "Compared to European and American markets, the Latin American market can be said to be the last blue ocean for cross-border e-commerce."
Falabella.com平台优势
Advantages of Falabella.com Platform
Falabella.com不仅是南美西部首屈一指的电商平台，更是拉美地区发展速度最快的电商巨头之一。其业务触角延伸至智利、秘鲁以及哥伦比亚这三大核心市场。
Falabella.com is not only the leading e-commerce platform in western South America, but also one of the fastest-growing e-commerce giants in Latin America. Its business extends to three core markets: Chile, Peru and Colombia.
营销策略与平台支持
Marketing Strategies and Platform Support
Cubot构建站内站外营销组合拳：在站内，积极提报平台活动，配合Mabaya广告；在站外，利用社交媒体平台广泛传播产品信息。
Cubot has built a combined online and offline marketing strategy: actively reporting platform activities and cooperating with Mabaya ads on the platform; widely disseminating product information through social media platforms outside the platform.
Falabella.com为卖家提供了一站式合规解决方案，确保每一件产品都能符合相关国家的税收、关税和贸易规定。
Falabella.com provides sellers with a one-stop compliance solution to ensure that every product complies with the tax, tariff and trade regulations of relevant countries.
拉美消费者洞察
Latin American Consumer Insights
拉美地区的3C消费者展现出独特的消费特征：消费群体趋于年轻化，更偏爱图文、视频等丰富多元的内容形式，对数字化和视觉化信息具有强烈兴趣。
3C consumers in Latin America show unique consumption characteristics: the consumer group tends to be younger, prefers rich and diverse content forms such as graphics and videos, and has a strong interest in digital and visual information.
2024年，Falabella.com将继续实行定向招商制，招商类型以中国品牌卖家为主，为品牌卖家提供更广阔的发展空间。
In 2024, Falabella.com will continue to implement a targeted investment attraction system, mainly targeting Chinese brand sellers, providing brand sellers with broader development space.
