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新华全媒+｜小萌宠激活亿元新赛道——山东宠物产业发展一线见闻
Xinhua Media+｜Pet Industry Booms in Shandong: Small Pets Activate Billion-Yuan Market
位于山东聊城经济技术开发区的乖宝宠物食品集团，近日又拿下一笔来自英国的订单。公司进出口运营部欧洲市场负责人王丽说，在欧洲国家的宠物食品行业，乖宝集团的知名度可以跻身前5位。今年上半年，乖宝集团实现营业收入24.27亿元，同比增长17.48%。
GuaiBao Pet Food Group, located in Liaocheng Economic and Technological Development Zone, Shandong, recently secured another order from the UK. According to Wang Li, head of the European market in the company's import and export operations department, GuaiBao ranks among the top 5 in brand recognition within Europe's pet food industry. In the first half of this year, the company achieved revenue of 2.427 billion yuan, a year-on-year increase of 17.48%.
乖宝的高速增长，是山东宠物产业良性发展的一个缩影。作为传统农业大省，山东同样也是宠物产业大省。记者从山东省畜牧兽医局了解到，自2018年以来，山东饲料企业数量、产量、产值连续5年保持全国第一；兽药企业数量、产值连续22年稳居全国第一。
GuaiBao's rapid growth reflects the healthy development of Shandong's pet industry. As a traditional agricultural powerhouse, Shandong is also a major player in the pet sector. According to the Shandong Provincial Bureau of Animal Husbandry and Veterinary Medicine, since 2018, the number, output, and output value of feed enterprises in Shandong have ranked first in China for five consecutive years, while veterinary drug companies have maintained their top position for 22 years.
自动化生产助力产业升级
Automation Boosts Industrial Upgrading
在山东，不少宠物行业企业已具备较高的自动化水平。走进位于山东滕州市的山东辛化硅胶有限公司生产车间，只见自动化生产线上，为数不多的工人正对猫砂等产品进行灌装、检查、封装。在这里，每天会有大约40个集装箱的货物发往全球。
Many pet industry enterprises in Shandong have achieved a high level of automation. At Shandong XinHua Silicone Co., Ltd. in Tengzhou, automated production lines handle filling, inspection, and packaging of cat litter with minimal human intervention. The company ships about 40 containers of goods worldwide daily.
山东辛化硅胶有限公司副总经理房宽说，公司主打产品水晶猫砂的全球市场占有率近40%，主要出口至美国、德国、意大利。为提高生产效率，他们购置了机器人码垛机、自动输送包装机等设备，新上16条自动无人智能包装生产线。近年来，公司先后被评为国家级制造业单项冠军示范企业、国家级专精特新“小巨人”企业。
Fang Kuan, deputy general manager of the company, stated that their crystal cat litter holds nearly 40% of the global market share, primarily exported to the U.S., Germany, and Italy. To enhance efficiency, they have invested in robotic palletizers and automated packaging machines, launching 16 intelligent unmanned production lines. In recent years, the company has been recognized as a national manufacturing champion and a "Little Giant" enterprise specializing in niche markets.
产业集群效应显现
Emerging Industrial Clusters
在泰安市岱岳区范镇国泰民安宠物食品全链条产业园，泰宠宠物、菲凡宠物、国宠宠物等多家企业的产品不断销往全国各地和海外市场。范镇党委书记刘明坤说，2021年，范镇只有两家宠物食品企业，年产值7910万元；今年，当地宠物食品企业增至5家，1至8月实现产值5亿元，全年产值有望突破8亿元，还有多家宠物食品企业即将落地，产业集群的规模效应正逐步显现。
In Fan Town, Tai'an, the Guotaimin'an Pet Food Industrial Park hosts companies like TaiPet, FeiFan Pets, and GuoPet, whose products are sold domestically and internationally. Liu Mingkun, Party Secretary of Fan Town, noted that in 2021, there were only two pet food companies with an annual output value of 79.1 million yuan. By 2023, the number increased to five, generating 500 million yuan in the first eight months, with annual output expected to exceed 800 million yuan. More companies are set to establish operations, highlighting the growing cluster effect.
科技创新驱动高质量发展
Innovation Drives High-Quality Development
山东省畜牧兽医局副局长李新介绍，山东现有饲料兽药领域院士工作站、工程中心、研发中心等创新平台90余个，数量位居全国前列。近5年，山东参与制定饲料国家标准和行业标准25项、团体标准70余项，获批新饲料、新兽药证书130余件，占全国的三分之一。
Li Xin, Deputy Director of the Shandong Provincial Bureau of Animal Husbandry and Veterinary Medicine, highlighted that Shandong has over 90 innovation platforms, including academician workstations and R&D centers, ranking among the top nationally. Over the past five years, Shandong has contributed to 25 national and industry standards, 70 group standards, and secured 130 new feed and veterinary drug certificates, accounting for one-third of the national total.
“山东不少企业生产的宠物食品、用品已经在全球市场获得了较好的口碑，产业也在向高质量发展转变。未来，优质的产能以及产品还会保持较高速增长，企业需要持续提升产品质量和创新水平，推动行业平稳、健康发展。”山东省宠物行业协会会长安中平说。
"Many Shandong enterprises have earned a strong reputation globally for pet food and supplies, transitioning toward high-quality development. In the future, premium production capacity and products will continue rapid growth. Companies must enhance quality and innovation to ensure stable, healthy industry progress," said An Zhongping, President of the Shandong Pet Industry Association.
