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亚马逊"经常同时购买"(Frequently Bought Together)功能是卖家提升销售额的重要工具。这个功能会向购物者展示与他们当前浏览商品相关的配套产品,创造交叉销售机会。 What is Amazon's "Freq

如何利用亚马逊"经常同时购买"功能提升销售?SEO优化指南

亚马逊"经常同时购买"(Frequently Bought Together)功能是卖家提升销售额的重要工具。这个功能会向购物者展示与他们当前浏览商品相关的配套产品,创造交叉销售机会。

What is Amazon's "Frequently Bought Together" feature? It's a powerful tool that displays complementary products to shoppers, creating cross-selling opportunities.

3种优化"经常同时购买"功能的SEO策略

3 SEO Strategies to Optimize "Frequently Bought Together"

1. 创建促销活动突出特定产品
设计促销活动时,确保包含"Add Both to Cart"按钮。例如帐篷+睡袋的捆绑促销能告诉算法这些产品应该关联。

1. Create Promotions to Highlight Specific Products
When designing promotions, always include the "Add Both to Cart" button. Bundled promotions like tent+sleeping bag teach the algorithm these products belong together.

2. 研究产品捆绑销售
将销售缓慢的产品与热销品捆绑,既能清理库存又能提高关联性。分析数据找到最佳组合后,再拆开单独销售。

2. Research Product Bundles
Bundle slow-moving items with bestsellers to clear inventory and boost relevance. After identifying optimal combinations through data analysis, sell items separately.

3. 与其他卖家建立合作关系
创建包含ASIN、listing和联系方式的电子表格,寻找互补产品的卖家合作。通过Amazon Affiliate或优惠券代码增加吸引力。

3. Build Partnerships with Other Sellers
Create spreadsheets with ASINs, listings and contact info to find sellers of complementary products. Increase appeal with Amazon Affiliate or coupon codes.

SEO优化建议:在商品标题和描述中自然包含相关关键词,如"露营套装"、"户外装备组合"等,提高算法识别关联性的机会。

SEO Tips: Naturally include relevant keywords like "camping set" and "outdoor gear combo" in product titles and descriptions to improve algorithmic association.