跨境宠物电商迎来爆发期：2024年出海掘金新风口
全球宠物市场正迎来前所未有的增长机遇。随着全球经济复苏和消费升级，"它经济"已成为跨境电商最具潜力的红利赛道之一。
The global pet market is experiencing unprecedented growth opportunities. With global economic recovery and consumption upgrades, the "pet economy" has become one of the most promising sectors for cross-border e-commerce.
根据市场研究数据显示，2023年俄罗斯电商平台Ozon宠物销售额实现翻倍增长，Wildberry同比增长88%。英国市场年宠物支出接近80亿英镑，过去20年增长150%。
Market research shows that in 2023, Russian e-commerce platform Ozon saw pet product sales double, while Wildberry achieved 88% year-on-year growth. The UK market spends nearly £8 billion annually on pets, with 150% growth over the past 20 years.
全球宠物食品市场规模预测：
2023年：1176.9亿美元
2033年：2204.8亿美元（复合年增长率6.4%）
Global Pet Food Market Forecast:
2023: $117.69 billion
2033: $220.48 billion (6.4% CAGR)
成功案例显示，中国品牌PETKIT智能猫砂盆在Indiegogo首秀即创下百万美元销售额；Pidan凭借雪屋猫砂盆打开国际市场；新兴品牌Furbulous首年海外销售额突破80万美元。
Success stories include Chinese brand PETKIT's smart litter box achieving $1 million in sales on Indiegogo, Pidan breaking into international markets with its snow house litter box, and newcomer Furbulous surpassing $800,000 in overseas sales in its first year.
新兴市场机会包括：
• 宠物智能用品
• 高端宠物食品
• 宠物健康管理服务
• 宠物美容及保险
Emerging market opportunities include:
• Smart pet products
• Premium pet food
• Pet healthcare services
• Pet grooming and insurance
值得注意的是，各大电商平台正加强宠物产品合规要求。亚马逊墨西哥站已实施宠物食品售前审核，要求产品包装必须显示墨西哥官方8位授权码。
Notably, major e-commerce platforms are strengthening compliance requirements for pet products. Amazon Mexico has implemented pre-sale review for pet food, requiring products to display an official 8-digit authorization code.
给卖家的建议：
1. 关注产品品质与安全认证
2. 开发智能化、个性化产品
3. 拓展宠物服务类目
4. 严格遵守平台合规要求
Recommendations for sellers:
1. Focus on product quality and safety certifications
2. Develop smart and personalized products
3. Expand into pet service categories
4. Strictly comply with platform requirements
2024年，随着消费升级持续深化，宠物经济将呈现更加多元化的发展趋势，为跨境电商卖家创造新的增长机遇。
In 2024, with continued consumption upgrades, the pet economy will show more diversified development trends, creating new growth opportunities for cross-border e-commerce sellers.
