小玩具大产业：阿里巴巴外贸平台与谷歌竞价推广策略
中国玩具产业正通过跨境电商平台走向世界，12月24日，浙江省台州市仙居县的扬帆工艺礼品厂车间内，工人们正忙碌地赶制出口欧美的工艺品订单。这个场景生动展现了中国小玩具产业的蓬勃生机。
China's toy industry is going global through cross-border e-commerce platforms. On December 24, at Yangfan Arts & Crafts Factory in Xianju County, Taizhou City, Zhejiang Province, workers were busy fulfilling orders for arts and crafts exported to Europe and America. This scene vividly demonstrates the vitality of China's small toy industry.
仙居县坚持"小玩具做成大产业、小玩具促进大发展、小玩具促进农民共富裕"的发展定位，目前拥有上千家工艺品生产企业，直接从业人员5万余人，带动相关配套行业从业人员超过10万人。
Xianju County adheres to the development orientation of "turning small toys into a big industry, promoting great development through small toys, and achieving common prosperity for farmers through small toys". Currently, there are over 1,000 arts and crafts production enterprises in the county, directly employing more than 50,000 people and driving employment in related supporting industries to exceed 100,000.
阿里巴巴外贸平台作为中国制造走向世界的重要渠道，其收费模式和推广效果备受关注。对于玩具出口企业而言，选择合适的跨境电商平台和推广方式至关重要。
Alibaba's foreign trade platform, as an important channel for Chinese manufacturing to go global, has attracted much attention for its charging model and promotion effects. For toy export enterprises, choosing the right cross-border e-commerce platform and promotion method is crucial.
在海外推广方面，谷歌竞价推广(Google Ads)是许多外贸企业的首选。专业的推广公司能够帮助企业精准定位欧美市场，提高产品曝光率和转化率。
For overseas promotion, Google Ads is the first choice for many foreign trade enterprises. Professional promotion companies can help enterprises accurately target European and American markets, improving product exposure and conversion rates.
通讯员 王华斌 摄 | Photo by Correspondent Wang Huabin
来源：中工网-工人日报 | Source: Worker's Daily-China Worker's Network
