沈阳谷歌竞价推广招聘:10万+获客经验的SEO专家分享
想在谷歌推广产品?这几个步骤一定要看!
Want to promote products on Google? These steps are essential!
1. 确保网站运行流畅无阻
1. Ensure smooth website operation
通常,当客户提出需求时,谷歌会将其引导至您的网站。如果网站加载缓慢,客户可能会失去耐心,毫不犹豫地关闭网站,导致谷歌广告费用浪费,却没有电话咨询,效果不佳。
When customers search for products, Google directs them to your website. Slow loading speeds may cause impatient visitors to close the page immediately, wasting your ad budget without generating any inquiries.
2. 网站信息应简洁明了、大气美观
2. Website content should be clear and visually appealing
无论客户是为了了解产品还是购买产品,只要网站上有清晰的目录标签,让客户能够轻松找到所需的产品,他们才会记住网站,并可能进行咨询和购买。
Clear navigation and well-organized product categories help visitors find what they need quickly, increasing conversion rates and brand recall.
3. 安排专业人员负责网站
3. Assign dedicated staff for website management
如果无人管理,建议不要挂上即时通讯工具,否则可能给人留下不好的印象。一个人的情感因素可能会对他的决策产生重要影响。
Unattended live chat tools may create negative impressions. Emotional factors significantly influence purchasing decisions.
谷歌账户优化关键因素:
Key Google Ads Optimization Factors:
1. 广告标题标语的选择
1. Ad headline selection
谷歌注重人性化的广告模式,其质量得分系统需要后台的协助。目前,中国国内真正精通谷歌后台的人屈指可数。
Google's quality score system values humanized ad content. Few professionals in China truly master Google Ads backend optimization.
2. 避免恶意点击
2. Prevent invalid clicks
谷歌在这方面表现出色,同一个IP地址在一天内无论点击多少次,只收取一次费用。
Google's advanced system charges only once per IP address per day, effectively preventing click fraud.
3. 服务意识
3. Service mindset
Google推广的本质是为他人提供服务,因此在各个方面都要树立良好的服务意识。
Google Ads is essentially about providing services, requiring excellent customer service awareness in all aspects.
我们累积获客10万人以上的经验表明:专业的谷歌推广需要系统化的策略和执行。
Our experience with 100K+ customer acquisition shows: Professional Google Ads campaigns require systematic strategies and execution.
