亚马逊突然取消品牌授权项目，中国卖家如何应对？
突发新闻：11月18日，多位亚马逊卖家向雨果跨境爆料称收到平台通知，亚马逊将停止面向第三方卖家的授权品牌项目。
Breaking News: On November 18, multiple Amazon sellers reported to Yuguoku that they received notifications from the platform about the termination of the brand authorization program for third-party sellers.
重要时间节点：
- 2023年3月31日：最后销售期限
- 2022年12月1日：FBA停止接收新货
- Key Dates:
- March 31, 2023: Final sales deadline
- December 1, 2022: FBA stops accepting new shipments
卖家困境：授权卖家多为实力工厂，已投入大量资金进行验厂、合规审核等前期工作（耗时6-15个月，花费10-50万元）。突然取消合作导致库存积压、资金损失。
Sellers' Dilemma: Authorized sellers are mostly established factories that have invested heavily in factory audits, compliance reviews (taking 6-15 months and costing 100,000-500,000 RMB). The sudden termination causes inventory backlog and financial losses.
卖家主要诉求：
- 退还VINE注册费用
- 延长销售期至2023年底
- 保持项目资源稳定
- 允许品牌备案
- 赔偿各项损失
- 提供经理支持服务
Sellers' Main Demands:
- Refund VINE registration fees
- Extend sales period until end of 2023
- Maintain program resources
- Allow brand registry
- Compensate for losses
- Provide manager support
SEO优化建议：对于受影响的卖家，建议：
- 立即组建维权团队
- 联系亚马逊招商经理
- 准备法律维权方案
- 加速自有品牌建设
SEO Optimization Tips: For affected sellers, we recommend:
- Form维权teams immediately
- Contact Amazon account managers
- Prepare legal action plans
- Accelerate private brand development
行业启示：此次事件再次证明，跨境电商经营中自有品牌才是长久之计，过度依赖平台授权存在巨大风险。
Industry Insight: This incident proves again that private brands are crucial for long-term cross-border e-commerce success, while over-reliance on platform authorization carries significant risks.
最新进展：部分卖家反馈招商经理表示可能延长销售时间，但官方尚未发布正式通知。雨果跨境将持续关注事件发展。
Latest Update: Some sellers report account managers hinting at possible extensions, but no official announcement yet. Yuguoku will continue monitoring developments.
