Google推广助力香港出口商：电子商务成外贸增长新引擎

Google推广助力香港出口商：电子商务成外贸增长新引擎

Google Ads Boosts Hong Kong Exporters: E-commerce Emerges as New Growth Driver

香港贸易发展局最新数据显示，2024年第一季度香港出口信心指数攀升至47.4点，接近50点的荣枯分水岭。这一趋势表明，随着Google推广等数字营销工具的普及，香港出口商正通过电子商务渠道开拓全球市场。

According to the latest data from the Hong Kong Trade Development Council, the export confidence index rose to 47.4 points in Q1 2024, approaching the 50-point threshold. This trend indicates that with the popularity of digital marketing tools like Google Ads, Hong Kong exporters are expanding into global markets through e-commerce channels.

调查显示，电子产品行业表现最为亮眼，超过35%的受访企业认为Google推广等数字营销手段将成为未来出口业务的主要增长点。香港贸易发展局高级经济师杨翠丽指出："虽然面临全球经济放缓的挑战，但通过专业的SEO外包服务和精准的Google广告投放，出口商能够有效触达欧美等高价值市场。"

The survey revealed that the electronics industry performed exceptionally well, with over 35% of respondents believing digital marketing methods like Google Ads will become the main growth driver for future export business. Senior Economist Yeung Chui-ling noted: "Despite global economic challenges, through professional SEO outsourcing services and targeted Google advertising, exporters can effectively reach high-value markets like Europe and America."

跨境电商新机遇：随着内地订单预期增长，香港出口商正积极采用Google推广结合本地化SEO策略，同时布局百度SEO以开拓内地市场。这种"双引擎"数字营销模式正在改变传统外贸格局。

Cross-border e-commerce opportunities: With anticipated growth in mainland orders, Hong Kong exporters are actively adopting Google Ads combined with localized SEO strategies, while also utilizing Baidu SEO to explore the mainland market. This "dual-engine" digital marketing model is transforming traditional foreign trade patterns.

香港贸发局研究总监范婉儿强调："全新的出口信心指数显示，专业的SEO外包服务和数据驱动的Google广告策略，正在帮助出口商在不确定的经济环境中保持竞争力。"

Research Director Fan Wan-er emphasized: "The new export confidence index shows that professional SEO outsourcing services and data-driven Google advertising strategies are helping exporters maintain competitiveness in uncertain economic conditions."

随着全球电商渗透率持续提升，Google推广专家建议出口商应重点关注：1)移动端用户体验优化 2)多语言SEO策略 3)视频广告内容营销，这些都将成为2024年外贸数字营销的关键成功因素。

With global e-commerce penetration continuing to rise, Google Ads experts recommend exporters focus on: 1) Mobile UX optimization 2) Multilingual SEO strategies 3) Video ad content marketing, all of which will become key success factors for foreign trade digital marketing in 2024.