跨境电商成功秘诀：从技术驱动到市场导向的战略转型
敦煌网联席CEO李纯分享跨境电商行业洞见
Dunhuang Group Co-CEO Li Chun Shares Insights on Cross-Border E-Commerce Industry
在跨境电商行业竞争日益激烈的今天，敦煌网集团联席CEO李纯认为，中国卖家应该充分利用制造业和供应链优势，立足长期发展，将高质量产品推向国际市场。
In today's increasingly competitive cross-border e-commerce industry, Dunhuang Group Co-CEO Li Chun believes that Chinese sellers should fully leverage manufacturing and supply chain advantages, focus on long-term development, and bring high-quality products to the international market.
从技术思维到商业思维的转变
Transition from Technical Thinking to Business Thinking
李纯分享了他职业生涯中的两个重要转折点：
Li Chun shared two critical turning points in his career:
1. 2000年回国创业：从"技术决定一切"到"市场需求驱动技术应用"的认知转变
1. Returning to China to start business in 2000: The cognitive shift from "technology determines everything" to "market demand drives technology application"
2. 加入阿里巴巴后：从技术领导岗位转向CEO管理职位，学习处理业务不确定性
2. After joining Alibaba: Transitioning from technical leadership to CEO management role, learning to handle business uncertainties
跨境电商的B2B机遇
B2B Opportunities in Cross-Border E-Commerce
李纯特别强调海外小B市场的潜力："不要只盯着2C市场内卷，用好海外小B市场将海阔天空"
Li Chun particularly emphasized the potential of overseas small B markets: "Don't just focus on the 2C market competition, utilizing overseas small B markets will open up vast opportunities"
敦煌网的差异化战略包括：
Dunhuang's differentiated strategies include:
- 保持平台中立性，不强制商家二选一
- Maintaining platform neutrality, not forcing merchants to choose exclusively
- 深耕社交电商场景，服务网红电商卖家
- Deep cultivation in social e-commerce scenarios, serving influencer e-commerce sellers
- 提供买手服务、一键代发和FOB金融物流服务
- Providing sourcing services, one-click dropshipping and FOB financial logistics services
AI技术赋能跨境电商
AI Technology Empowering Cross-Border E-Commerce
敦煌网已开发全套AI解决方案，包括：
Dunhuang has developed a complete set of AI solutions, including:
- 基于开源大模型微调的B2B专业模型
- B2B professional model fine-tuned based on open source large models
- AI生成视频内容提升网红运营效率
- AI-generated video content to improve influencer operation efficiency
- 数字人直播和bot导购增强用户体验
- Digital human live streaming and bot shopping guides to enhance user experience
给跨境电商创业者的建议
Advice for Cross-Border E-Commerce Entrepreneurs
李纯特别提醒："带着降维打击的想法做出海生意很危险"，必须深入研究本地市场，避免盲目自信。
Li Chun particularly warned: "It's very dangerous to enter overseas markets with a 'dimensionality reduction strike' mentality", emphasizing the need to thoroughly study local markets and avoid overconfidence.
他给创业者的三个关键建议：
His three key suggestions for entrepreneurs:
- 充分利用中国供应链优势，坚持长期品牌建设
- Fully leverage China's supply chain advantages and persist in long-term brand building
- 抵制短期利益诱惑，必要时牺牲短期利润
- Resist the temptation of short-term benefits and be willing to sacrifice short-term profits when necessary
- 保持耐心和毅力，持续关注行业新趋势
- Maintain patience and perseverance, continuously monitor industry trends
