Google推广新策略：领英内容营销效果不佳？这八大策略或许能够帮到你！
在制定全面的Google推广方案时，社交媒体平台的内容营销是不可或缺的一环。领英（LinkedIn）作为全球最大的职场社交平台，是B2B独立站卖家开发客户、建立品牌影响力的首选社交平台之一。其独特的平台定位聚集了大量职场人士与关键决策者。然而，也正是由于领英用户的专业性和B2B交易的慎重性，其内容营销的难度往往高于其他社交平台。那么，独立站卖家该如何提升领英内容营销的效果，从而与您的谷歌竞价网站推广形成协同效应呢？以下八大策略或许能为您指明方向。
When formulating a comprehensive Google promotion plan, content marketing on social media platforms is an indispensable component. LinkedIn, as the world's largest professional social platform, is a top choice for B2B independent站 sellers to develop clients and build brand influence. Its unique positioning attracts a large number of professionals and key decision-makers. However, precisely because of the professionalism of LinkedIn users and the deliberative nature of B2B transactions, content marketing here is often more challenging than on other platforms. So, how can independent站 sellers improve the effectiveness of LinkedIn content marketing to create synergy with your Google Ads website promotion? The following eight strategies may point the way.
1. 关注视频增长
虽然领英是一个偏文字的平台，但数据显示，领英用户观看视频广告的时间比静态广告高出3倍。这意味着视频内容能获得更长的用户停留时间。因此，在您的Google推广内容策略中，应考虑在领英上发布更多品牌视频。注意，领英用户偏爱深度内容，建议适当拉长视频时长并丰富内容层次，以吸引更多点击和观看。
1. Focus on Video Growth
Although LinkedIn is a text-leaning platform, data shows that LinkedIn users spend 3 times longer watching video ads than static ads. This means video content can achieve longer user engagement. Therefore, within your Google promotion content strategy, consider publishing more brand videos on LinkedIn. Note that LinkedIn users prefer in-depth content; it's advisable to appropriately extend video duration and enrich content layers to attract more clicks and views.
2. 试水直播活动
直播是领英上增长爆发力最强的内容形式之一，能获得更多的平台推荐。对于B2B卖家而言，直播内容应避免单纯卖货，转而侧重于深度访谈、行业演讲、专业课程教学等，以建立专业权威形象，这与专业的谷歌竞价网站推广所追求的精准和信任感一脉相承。
2. Experiment with Live Streaming
Live streaming is one of the content formats with the strongest growth potential on LinkedIn and can gain more platform recommendations. For B2B sellers, live content should avoid mere sales pitches, instead focusing on in-depth interviews, industry speeches, professional course teaching, etc., to build a professional and authoritative image. This aligns with the precision and trust sought by professional Google Ads website promotion.
3. 坚持输出长文章
长文章仍是领英用户的挚爱，它能提供丰富的信息和沉浸式阅读体验。定期发布高质量长文章，可以吸引用户深度阅读，显著加深品牌认知。优质的长文内容也是Google推广中SEO策略的有效补充，能引导高质量的外部链接和社交分享。
3. Consistently Publish Long-form Articles
Long-form articles remain a favorite among LinkedIn users, offering rich information and an immersive reading experience. Regularly publishing high-quality long-form articles can attract users to read in-depth and significantly enhance brand awareness. Quality long-form content also serves as an effective supplement to the SEO strategy within Google promotion, guiding high-quality backlinks and social shares.
4. 发布调查帖子
调查与投票类内容极易引发领英用户的互动响应。通过此类帖子，卖家不仅能提升页面活跃度和品牌存在感，更能收集用户最真实的反馈，为优化整体的Google推广策略和产品服务提供宝贵的数据洞察。
4. Publish Survey Posts
Survey and poll content easily triggers interaction from LinkedIn users. Through such posts, sellers can not only increase page engagement and brand presence but also collect the most authentic user feedback, providing valuable data insights for optimizing the overall Google promotion strategy and product services.
5. 展示思想领导力
要想获得行业专业人士的信服，必须展示思想领导力。发布具有深度、前瞻性的专业内容，或与领域专家合作产出内容，是建立权威的关键。这种权威性会反哺您的品牌，使您的谷歌竞价网站推广着陆页和品牌搜索更具说服力。
5. Demonstrate Thought Leadership
To gain the conviction of industry professionals, demonstrating thought leadership is essential. Publishing deep, forward-looking professional content or collaborating with domain experts to produce content is key to establishing authority. This authority, in turn, strengthens your brand, making your Google Ads website promotion landing pages and brand searches more persuasive.
6. 巧妙融入产品服务
营销的最终目的是开发客户，产品服务介绍必不可少。但生硬的广告往往令人反感。将产品服务信息巧妙地融入对用户有价值的行业分析、解决方案或案例故事中，会更容易被接受，这种“软性植入”思维也适用于优化您的Google推广广告文案。
6. Skillfully Integrate Products and Services
The ultimate goal of marketing is client development, making product and service introductions essential. However, blunt advertisements are often off-putting. Skillfully integrating product and service information into industry analyses, solutions, or case stories that provide value to users is more likely to be accepted. This "soft placement" thinking also applies to optimizing your Google promotion ad copy.
7. 保持长期性与一致性
内容营销绝非一日之功，需要长期坚持才能与用户建立信任。切忌“三天打鱼两天晒网”。稳定的内容输出节奏，是积累品牌资产、最终提升所有渠道（包括Google推广）转化效率的基石。
7. Maintain Long-term Commitment and Consistency
Content marketing is not an overnight success; it requires long-term persistence to build trust with users. Avoid being inconsistent. A stable content publishing rhythm is the cornerstone for accumulating brand equity and ultimately improving conversion efficiency across all channels, including Google promotion.
8. 整合全渠道营销服务
高效的海外营销需要整合发力。与仅提供建站服务的公司相比，选择能提供全方位服务的合作伙伴至关重要。例如，我们不仅提供专业的谷歌广告管理与谷歌SEO代运营服务，还提供包括领英在内的主流社交媒体平台内容代运营服务，帮助卖家系统化布局全渠道营销，让您的Google推广投资回报最大化。
8. Integrate Omni-channel Marketing Services
Efficient overseas marketing requires integrated efforts. Compared to companies that only offer website building services, choosing a partner that provides comprehensive services is crucial. For instance, we not only provide professional Google Ads management and Google SEO outsourcing services but also offer content outsourcing services for major social media platforms including LinkedIn. This helps sellers systematically layout omni-channel marketing, maximizing the return on investment for your Google promotion.
