日本乐天鹭岛招商会：2022年跨境电商增长新机遇
5月28日，由雨果跨境与乐天深圳共同举办的"2022破局而出"华东地区专场招商会在厦门香格里拉酒店圆满落幕。大会吸引了众多行业顶级跨境卖家参与，共同探讨日本市场新机遇。
On May 28th, the "Breakthrough 2022" investment conference for East China region, jointly organized by Hugo Cross-border and Rakuten Shenzhen, was successfully concluded at the Shangri-La Hotel in Xiamen. The event attracted many top cross-border sellers to explore new opportunities in the Japanese market.
日本电商市场潜力巨大
Huge Potential in Japanese E-commerce Market
根据Statista的报告，2021年日本电商总收入达1120亿美元，预计到2025年将增长至1430亿美元。日本拥有1.22亿互联网用户，普及率高达89.9%，是世界第三大经济体。
According to Statista, Japan's total e-commerce revenue reached $112 billion in 2021 and is expected to grow to $143 billion by 2025. With 122 million internet users and a penetration rate of 89.9%, Japan is the world's third largest economy.
乐天平台入驻要求
Rakuten Platform Entry Requirements
乐天市场欢迎具有以下条件的中国卖家入驻：
- 企业法人实体
- 1年以上日本电商运营经验
- 产品符合日本国家标准
Rakuten welcomes Chinese sellers with the following qualifications:
- Corporate legal entity
- Over 1 year of e-commerce operation experience in Japan
- Products meeting Japanese national standards
2022年日本热销品类
Best-selling Categories in Japan 2022
乐天深圳数据管理部经理高畅分享了2022年日本市场的选品趋势：
- 7月：防暑、游泳等户外运动品类
- 8月：绵绵冰、水上运动产品
- 9月：敬老日、万圣节礼品
Gao Chang, Data Management Manager of Rakuten Shenzhen, shared the product selection trends for 2022:
- July: Heat protection, swimming and outdoor sports
- August: Shaved ice, water sports products
- September: Respect for the Aged Day, Halloween gifts
跨境电商痛点解决方案
Solutions for Cross-border E-commerce Challenges
雨果跨境平台交易事业部总监陈远泽指出当前跨境电商面临的六大痛点，并介绍了雨果跨境的"六脉神剑"解决方案：
- 数字化协同系统
- 统一后台操作系统
- 定制化选品工具
Chen Yuanze, Director of Platform Transactions at Hugo Cross-border, pointed out six major challenges and introduced the "Six Pulse Divine Sword" solution:
- Digital collaboration system
- Unified backend operating system
- Customized product selection tools
本次招商会为华东地区卖家提供了深入了解日本市场的机会，助力中国品牌开拓海外市场。
The investment conference provided East China sellers with valuable insights into the Japanese market, helping Chinese brands expand overseas.
