SEMrush全面解析：7大核心功能助力SEO与竞价推广
SEMrush是什么？ | What is SEMrush?
SEMrush是一款强大的一站式数字营销工具箱，可以用来分析任何一个网站，包括流量，关键词来源及排名，外链等数据。同时SEMrush也是一个在线可见性管理和内容营销SaaS工具。
SEMrush is a powerful all-in-one digital marketing toolkit that can analyze any website, including traffic, keyword sources, rankings, backlinks and other data. It's also an online visibility management and content marketing SaaS platform.
7大核心功能 | 7 Core Features
1. 关键词研究 | Keyword Research
可以查找关键词排名，以及给你关键词建议，它的搜索量如何等等数据。
Find keyword rankings, get keyword suggestions, and access search volume data.
2. 排名追踪 | Rank Tracking
包括所有网站、子域名、特定网页、特定关键词等的排名数据，以及在其他国家的排名数据，或者是查找它的历史排名数据。
Track rankings for entire websites, subdomains, specific pages, or keywords across different countries and historical periods.
3. 链接分析 | Backlink Analysis
自己网站以及竞争对手的网站的内链和外链数据，从而得知它的网站流量从哪里来的。
Analyze internal and external links for your site and competitors to understand traffic sources.
4. 竞争对手分析 | Competitor Research
用关键词来搜索你的竞争对手是谁。
Identify competitors by analyzing their keyword strategies.
5. 网站SEO审计 | Site Audit
检查网站健康情况，优化SEO，跟踪SEO，以及修复错误，确保自己网站没有安全隐患。
Conduct comprehensive SEO audits to identify and fix issues, ensuring website security and optimization.
6. 广告研究 | Advertising Research
针对SEO关键词的广告研究，包括收费流量，CPC，竞争程度指标等等。
Research PPC opportunities including paid traffic, CPC, and competition levels for SEO keywords.
7. 社交媒体分析 | Social Media Analytics
查看竞争对手的社交媒体策略。
Analyze competitors' social media strategies and performance.
总结 | Conclusion
以上是在SEMrush里比较常用的七大功能，希望能对你有所帮助！
These are the 7 most commonly used features in SEMrush that can significantly boost your digital marketing efforts!
