亚马逊跨境电商真能轻松月入过万？深度解析亚马逊开店流程
亚马逊跨境电商真能轻松月入过万？深度解析亚马逊开店流程
Can Amazon Cross-border E-commerce Really Earn Over 10,000 RMB Monthly? In-depth Analysis of Amazon Store Setup Process
作为电商平台，亚马逊想必大家都耳熟能详。一些有意在亚马逊上开店的卖家曾咨询，在亚马逊和淘宝上开网店有何不同？实际上，两者之间存在显著差异。
As an e-commerce platform, Amazon is undoubtedly well-known to everyone. Many potential sellers have inquired about the differences between opening stores on Amazon versus Taobao. In fact, there are significant distinctions between the two.
第一步：市场调研与选品
在亚马逊上开网店的第一步，是进行市场调研，选择合适的产品。常言道："七分选品，三分运营"，选品的重要性不言而喻。这与在淘宝上开店的情况相似，关键在于如何挖掘市场需求。
Step 1: Market Research and Product Selection
The first step in opening an Amazon store is conducting market research and selecting suitable products. As the saying goes, "70% product selection, 30% operation" - the importance of product selection is self-evident. This is similar to opening a Taobao store, with the key being how to identify market demand.
第二步：账号注册
在亚马逊上开网店的第二步，是注册账号。在哪个平台开店，就需在该平台注册账号。淘宝的注册方式大家想必已非常熟悉，而亚马逊注册可通过自注册或招商经理的链接进行。
Step 2: Account Registration
The second step is account registration. You need to register an account on the platform where you want to open your store. While Taobao's registration process is familiar to most, Amazon registration can be done either independently or through a招商经理's referral link.
第三步：上传产品
对于尚未进行品牌注册的卖家，在亚马逊上传产品时需使用 UPC。UPC 可通过购买获得，且一个 UPC 仅限使用一次。而在淘宝上则无需 UPC。
Step 3: Product Upload
For sellers who haven't registered their brands, UPC codes are required when uploading products to Amazon. UPCs can be purchased, and each code can only be used once. Taobao, however, doesn't require UPC codes.
第四步：产品优化
在亚马逊上开网店的第四步，是优化产品 listing。无论是在哪个平台的网店，都需要进行优化，以提升竞争力。
Step 4: Product Optimization
The fourth step is optimizing product listings. Regardless of the platform, store optimization is essential to enhance competitiveness.
第五步：物流配送
当有买家购买产品后，卖家需将产品寄送至买家手中。在物流方面，淘宝卖家只需选择国内的快递公司进行配送即可。而在亚马逊上，卖家可选择自发货，也可选择 FBA（亚马逊官方物流）协助配送，但这需要支付费用。
Step 5: Logistics and Delivery
After a buyer purchases a product, the seller needs to ship it. For Taobao sellers, domestic courier services suffice. Amazon sellers, however, can choose between self-fulfillment or FBA (Fulfillment by Amazon), though the latter incurs additional fees.
第六步：收款方式
亚马逊上的销售款项需卖家通过第三方收款方式转入自己的银行卡。因此，在亚马逊开店需卖家准备好双币信用卡和第三方收款方式，如 ping pong、p 卡、wf 卡等。而在淘宝上，大家只需将支付宝中的钱转入银行卡即可。
Step 6: Payment Collection
Amazon sales proceeds require sellers to transfer funds to their bank accounts through third-party payment services. Therefore, opening an Amazon store requires preparation of a dual-currency credit card and third-party payment methods like PingPong, Payoneer, or WorldFirst. Taobao sellers simply need to transfer funds from Alipay to their bank accounts.
